Also, the issue you describe is VERY rare. Most customers work just a few cities and all of those cities are exclusively covered by one MLS. So it’s not even an obvious business case.
This is not true. We are the onsite realtors at Trilogy La Quinta and at all times there is around 10% of the homes for sale missing. Additionally, any homes for sale in the same city listed with an agent from OC or SD (Common) will not populate. You created a firebreathing, SEO-optimized website, but unless I spend an additional $500-$1000 per month to get all properties on my website, I can’t even encourage my prospects to use my own website because they will be missing 10% of the properties and will not have pending/sold data.
And certainly not all vendors provide access to unlimited data feeds (in fact I am 1000% sure that’s not the case).
I said all the properties I am competing with (Redfin, Ziilow, Boomtown (most of their websites), ETC). With the other websites providing a full home search experience, I do not blame prospects for going elsewhere to search. To be clear, nowadays, the majority of realtor websites I test have all MLS feeds plugged in. Example. Are they paying $1,000-$1,500 a month? I’m not sure. That is something I am going to be investigating before I decide to renew with REW in March. I have not investigated the pricing of competitors because I am a loyal REW of 5 years, but it is in my best interest to know what I am competing with because I want to win.
There are so many other differences between all these companies (they are not the same) so asking why one company doesn’t do what a very different company does isn’t really a fair comparison.
Yeah, you are right, which is why I am at REW. But I feel it is fair to compare who I am competing with and push for you to find a more affordable solution. I do not agree that the companies I am referring to are “very different”. SEO and lead generation are my jam, but we also need to use this tool for our buyers, and can not promote it due to inefficiencies “as is”. I’m stuck using my MLS which is ugly and not sexy REW.
Is $100 a fair price to access an MLS feed? Considering it costs 10x that per month to host the feed yourself (not including access costs, maintenance, updates etc), I would argue that it is.
Not true. My FLEX MLS software allows me to embed listings into my website for free. Click Here for an example. I bypass paying REW additional monthly fees for pending and sold listings by embedding into a WordPress landing page. I use a WordPress landing page so that I can control the cache and use additional features. I haven’t seen it affect my SEO negatively. Is my Flex MLS as sexy as REW? No, not even close. Do I want to spend $1,000 more a month to have my REW embed pending/sold and outside MLS listings? No. I feel like this is something that has to happen, with time, and I have been waiting for time to figure this out. 5 years later, and now speaking with you, I understand I am going to need to fork up the additional $500-$1000 per month to have a website that can be at par with the competition.
At the end of the day, providing unlimited data feeds (we have like 300) for only $500 a month is not a viable option (we’d go bankrupt) - so we have to charge for data access because it costs a lot to access and maintain data feeds.
Understood. I am grateful I was able to speak to you directly today. Thank you for giving me your time and doing your very best with REW. I am grateful for REW.