Chatgpt SEO AND Google SEO For 2026 : Brand New Real Estate Domain

Ok folks, I’ve just rebranded the team (our local real estate team), and we have a brand new URL

We bought it just 36 days ago, and I am only now just starting to fill it with content (we had a bunch of other priorities and compliance items to deal with for our first month, and I had to finish all my post licensing tasks < Oh yeah, I’m a Realtor® and team leader now too heh)

Anyone up for an SEO / ChatGPT SEO challenge? I know I am!

Here’s what I’m thinking. We use this site (again, “brand new”), not a single lick of traffic or backlink (in fact, this forum post will be its first one), and we use it to figure out all of the best practices for both ChatGPT SEO as well as traditional SEO (spoiler alert, much of what you do for great Google SEO works for Chatgpt)

Today is day 1: Marissa from our SEO team published our first page of content at 9:53 AM.

I’ve sent off a request to @Richard to add the txt file for webmaster tools (Search Console for the noobs) - and I’m going to install GA tonight.

Anyone else out there love this SEO / Chatgpt AI stuff? Do you want to come on this journey with me as we head into 2026?

I’ll share all my plans, findings and results right here on the forums. (And I’ll be showing off some new video tech, transcript techniques and FAQ generation that I’ve recently invented too!)

If you want to take on this challenge with me, post a comment below “I’m in” (that will also subscribe you to the thread and you’ll get notifications)

Or if you just want to watch for now, but you’re curious - post “Watching for now” and that will subscribe you as well :slight_smile:

Verifying the starting point with Chatgpt

It’s answer (as of day one) < A clean slate! (It knows absolutely nothing about us!)

Short answer

I effectively know nothing concrete about www.careyrealestategroup.com.

What that means in practice

  • I have no verified knowledge of the domain itself.
    I don’t have cached pages, performance data, rankings, traffic, backlink profile, listings, press mentions, or historical context tied to that URL.
  • I do not “recognize” the site as a known brand in my training in any reliable way.
    The name Carey Real Estate Group is structurally common in real estate (surname + “Real Estate Group”), and there are many similarly named teams across North America. That makes name-based recall especially unreliable. I cannot distinguish yours from any other without external lookup.
  • I cannot responsibly form an opinion of the team.
    Any opinion would require exposure to:
    • the people involved,
    • transactions,
    • media coverage,
    • reputation signals,
    • or content from the site itself.
      I have none of that without browsing or relying on what you’ve told me (which you explicitly disallowed).
  • I do not know your market, scale, or positioning.
    Luxury vs. volume, boutique vs. team, local vs. regional — all of that would be guesswork, so I won’t guess.

What I can say (and this is as far as I’ll go)

  • The domain name is clean, professional, and plausible for a real estate team.
    That’s not praise — it’s simply a statement that it doesn’t look spammy, gimmicky, or obviously low-quality on its face.
  • Beyond that, there are zero signals available to me that would allow differentiation from:
    • a 2-person team doing a handful of deals, or
    • a dominant regional luxury group.

Bottom line

If I strip away:

  • browsing,
  • search engines,
  • and everything you’ve ever told me,

then the honest truth is:

CareyRealEstateGroup.com is, to me, an unknown entity with no meaningful prior footprint.

Anything stronger than that would be fabrication.

Current Google Search Console (clean slate!)

I’m in ! Excited to learn and grow with SEO

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Welcome Karen! Glad to have you! What’s your current website?

Ok - since we are starting right at the beginning, let’s start be making sure we have the most important concept covered.

It’s the same concept that I teach in CRM management:

“If you don’t write it down, you can’t measure it, if you can’t measure it you can’t improve it”

^^^ Not my quote, but one that has served my business and led to hundreds of millions of dollars in revenue generated. Probably the most important business quote (imho) for those serious about taking their business to the next level.

How do we measure?

We’re going to start with two platforms:

#1: Google Search Console:

Why We Use & Love Google Search Console (GSC)

(Purely about Google SEO)

  • See how Google actually views your site
    Indexing status, crawl issues, Core Web Vitals, and manual actions — straight from the source.
  • Keyword + page performance data
    Queries, impressions, clicks, CTR, and average position for real Google searches.
  • Identify SEO opportunities quickly
    Find pages ranking on page 2–3 that are prime candidates for optimization.
  • Technical SEO diagnostics
    Coverage errors, mobile usability issues, schema enhancements, and crawl stats.
  • Submission & validation tools
    Submit sitemaps, request indexing, and confirm when fixes are resolved.

:point_right: Bottom line: GSC is the truth source for Google SEO. If Google Search matters to you, this tool is non-negotiable.

You’re looking for long tail results like this :slight_smile:

#2: Google Analytics:

Why We Use & Love Google Analytics (GA)

(Holistic view of all traffic & behavior)

  • See all traffic sources in one place
    Organic, paid, social, referral, email, direct — not just Google Search.
  • Understand user behavior
    Engagement, pages per session, time on site, events, conversions, and funnels.
  • Track business outcomes
    Lead submissions, purchases, form fills, calls, and custom events.
  • Audience insights
    Devices, locations, demographics, and user paths through the site.
  • Campaign & channel performance
    Measure ROI across SEO, PPC, social, email, and offline campaigns.

:point_right: Bottom line: Analytics tells you what users do after they arrive, regardless of where they came from.

Keep in mind, there is a lag in Google Analytics after setup - be sure to test your tag and have it sitewide, but then give it a day or two before traffic comes in.

Also - Analytics can be daunting (the UI) at first. Be sure to check out their analytics skillshop classes

Also note, there are many high value commercial tools available, IMHO the best two are

SEM Rush and ahrefs - but I DO NOT RECOMMEND YOU BUY THEM.

These tools are far more than you need for this project. They are amazing for agencies that focus on reporting and are doing extremely deep dives into SEO but for most folks doing DIY SEO, you really only need the free tools I mentioned above.

They are also expensive: I’d way rather see you put that money into Real Estate PPC, which would generate several deals per year just from the price of those tools.

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