2020 is around the corner and based on your perspective, it’s shaping up to be a very “strange, exciting, wild” ride of a year. With election and economic uncertainty, moving target price points, and limited spectrum inventory, BRAND, your brand, needs to be “front and center” with your sphere of influence.
TECH and Social Media are the new referral. Your brand needs to be aligned with consumer behavior, on how they “search for properties, select and agent and share their experience”.
So while most of us are evaluating 2019 data for r.o.i and re-weighting our budgets, some competitors, are in the 2020 hunt right now. They are using this time to launch initiatives in 2019, for the upcoming year. This allows them to be nimble and pivot without missing a beat.
No one knows what will happen in and during the year, but brand prep and alignment to “downloads rather then clicks” is not only prudent, but keeps you securely in sync with consumer speak, the “how, when and why” of today’s real estate consumer communication.