Now let’s talk about what a real SEO campaign might look like around this kind of phrase.
Truth be told, for a single keyword, it’s not worth a whole campaign unless it’s very high traffic and highly relevant, however, I’m going to show you how you make it worth it.
Let’s unpack the keyword. It’s a question. Could there be more questions being asked?
I already know the answer, but let me show you with data using the search console: I’ll go to the query section and type in words like “what” “why” and “how”
Check this out!
(And I’m not even trying yet)
The reality is it is likely MILLIONS of searches of relevant questions that contain questions relevant to our business.
Many have thousands of searches for a single phrase AND they are low difficulty when it comes to ranking them.
It think we have a winner! Now let’s come up with a plan.
Step 1: They are questions. We already know we need to create a FAQ section AND use Schema markup to ensure additional search features.
But 1 page of FAQ’s won’t do. If we’re going after thousands of questions we would need to organize our FAQ section into categories (perhaps even sub categories) so visitors can actually use it. (Sidenote @Phil we need to make our FAQ markup a priority from that FAQ thread) < I know @KeywordGuy and @Victor_Lozada will be excited for that
So let’s say we have a really well-organized FAQ section.
I also want to use the pillar concept to include/interlink my FAQs everywhere. What’s step 2:?
Step 2: We’re trying to drive engaged community members. And so in addition to the FAQ, let’s start a thread as well, using compelling hooks in the title and optimizing it for supporting keywords of the FAQ’s main keyword.
Step 3: For really competitive high-volume question keywords, they will justify the additional effort. A blog post (a very high-value blog post) for each. The good thing about this, is while it may take 5-6 hours to research, write format and optimize, it’s not like that post would only support it’s main term. It supports many terms. In addition that long-form content forms the basis for the forum discussion thread and can be repurposed into video scripts, decks, and social media posts all leading back to the blog and FAQ’s.
Step 4: Take all that super high-value content and create social posts about it.
There are lot of other little things in here, but by just doing those things along, I’d be willing to wager we could increase our traffic by several million visitors over time.One idea for the top 50, I could book a REW Studio session with @Elianna and I could read off the top questions and answers on video. Elianna could then splice them into smaller groups and 1 at a time answers and we could leverage those for quick and easy social video shorts as well! Elianna, we’re both here in Florida this week - let’s grab 10 and test it out
Worth it? I think so! @Emma @AmyPye I know we’ve just hired to more full-time SEO folks. Let’s review their writing styles and see who might be a good fit. I’m authorizing 1,000 hours on this for 2023 (in addition to Aidan’s time that is).
Members,… anything you might add to this plan?
Any questions about the process above? Post your comments below