Google's AI Mode - are your optimizing your Realtor website? (We are)

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Are you optimizing for GPTSEO / AISEO (whatever you want to call it?)

I’m sitting here in Youbou BC (one of our target markets where we also own a waterfront home) and I’m testing various queries on Google’s AI engine.

Check out the screenshot above: What you’ll see is that (at this point) Google is still using (and surfacing) search results (ie websites) based on criteria of relevance, and I would assume E-E-A-T and several other factors.

So if we take a volume keyword like “area homes for sale” you can still “rank” in a very real sense in the AI engine.

In fact, if I were a consumer typing in a query like this - I would not want to read the blurb at all, I want to see the homes - and what am I going to click?

One of those 3 sites on the right. (probably starting with the top one)

So if you’re not doing AISEO / GPTSEO - you should be (and just know it’s possible for even a small team website with strong authority to rank)

If you want to know how - just ask below :slight_smile:

FYI - it’s not just the AI mode - for long tail, you can also take over the main Google search index (most classic search engine optimization concept)

Ask yourself this…

Even if you don’t click

Who do you consciously or subconsciously register as a real estate SEO expert from this search result?

I had Wordpress AI build me a GEO-focused resource website that will update itself as the GEO discipline develops. I LOVE that there are other people here into it. I am brand new REW and still building out our site, but having this forum reminds me of the old Internet[dot]com with Danny Sullivan and friends.

Danny is a good friend (for over 25 years) - glad to bring some nostalgia

You say you’re working on an REW website? What’s your URL?