Headline exceeds 30 characters

I stumbled onto a Refin ad and noticed its first headline exceeds 30 characters. I’m curious what type of ad format or location insertion would allow that?

I know using dynamic keyword insertion in an ad can get headlines longer than 30 characters.

I’ve never seen a headline go a full 9 characters over though

Did you enter that exact address to get the ad to appear?

This is available to all dynamic ads - you see the “headlines” are max 30 characters in terms of what we can input, however, what Google decides to show (when they mix and match headlines) is not limited to 30 characters.

Therefore you can get titles much longer than 30 characters in the actual final ad output (Google machine learning / AI is deciding that)

Also more prevalent using dynamic keyword insertion as well