I just added Sold Data to my website. I haven’t really considered how to utilize it aside from our plan to create Sold Property Pages for neighborhoods we do business in for the sake of SEO.
Would love to hear how others are utilizing their sold data feed on their sites!
If you don’t but have a creative idea on how to potentially do so, I’d love to hear that as well.
Hi Robert,
I’ve published sold data on my site for some time now. My buyer clients have told me that they appreciate the data and empowers them to do their own research.
I’ve also had clients say they felt like they could trust me more because I was so open about sold data.
When I have new buyers register for my site I let them know about the feature and they are always impressed.
I hope that helps even if I didn’t directly answer your question. I will be following this thread to hear all the great ideas that come in.
Carly
Thanks Carly! Your input was in fact helpful. 
Thank you for sharing this feature! I didn’t know that we had that capability. Is it easy to set up?
Its a customization - you’d have to contact REW and get an estimate/pricing. Its basically an additional feed.
Hi Jonathan, @JayPhee can talk to you more about the Sold feeds
Thank you! I actually have a meeting set up with Jason so I’ll ask him about it.
So here’s an example of how I am using Sold Data:
The plan is to create a page like this for every major city in my area and neighborhoods I want to focus on that have a lot of closed sales.
I am not using it since it is an extra cost. However 2 of my competitors use it in my market using my old webmaster where you can just add sold listings it to the results along with active by clicking a button. They rank really well especially since the inventory is so low there are a lot of condo complexes with no active listings. It seems that since they show sold listings (instead of none) they rank really well. Not really sure why REW has to have an extra feed since the data is there from the MLS.
I can answer that for you:
Often times the MLS provides us with separate paperwork (and a completely separate “feed”) for sold listings, it’s not just mixed in with a standard IDX feed. Sometimes we are “required” to keep them hosted as separate entities as well.
Many times it requires different authentication as well (VOW rules vs IDX rules)
As for cost -
Sold data feeds are many times larger than active feeds (active being “included”) and the cost to host the average sold “feed” is likely $500-$1,000 per month (REW’s actual cost)
Which includes:
Original parsing, downloading, processing
Hosting / storage
Bandwidth (including CDN bandwidth)
Staff cost to maintain, update feed, servers, cpliance etc
So really - it only makes sense for us to offer any extra feeds at all (active, sold or otherwise) where we are generating “at least” $1,000 (break-even) revenue.
The point being, that the cost of sold data hosting (which is significant) is not baked into our pricing, so we either need to charge for it, or can’t offer it.
I do get the consumer perspective as well, since many consumers think REW is much later than we are: And so in their mind, we should just absorb the cost of hosting data feeds as a cost of business since we’re this “big corporate company” - but we’re not, in comparison to other providers, we’re quite small and in most markets have 5 or fewer customers (though in some major feed markets, we have a lot more customers).
The point is, we don’t have VC funding, partners, backers etc, and can’t run our business on no profit (or operate in feed markets that aren’t profitable). Not complaining about it (we do alright overall) - but we certainly can’t afford to be paying $500-$1,000 to support a feed that a customer is complaining about paying $100 for. Just doesn’t make sense for us.
Good answer thank you. I understand that concern if an MLS requires it to be a separate feed and charges for it. But what is one does not charge (the sold data is already included) and we can keep the data smaller by going back a certain “recent” period of time? Would this “no cost to REW” and limit the look back period to 6 months to keep the amount of data down make a difference?