There is a lot of buzz in the real estate world that “Grant Cardone” has joined EXP Realty.
If you don’t know him, Grant is one of the most successful shameless self-promoters on the planet. His 10X conferences attfact huge crowds, and well, you have to give it to him. The man is a beast and very successful.
But he is also one of the spammiest marketers I have ever seen. Anyone who has ever signed up for anything from him will know what I’m talking about.
The other day I got 7 (yes SEVEN) spammy emails from him promoting his event.
The taglines range from desperate sounding to aggressive.
It got to the point that I just blocked him because I REALLY don’t like his buy or die style and his harassing marketing tactics.
Now let’s consider this: Grant Cardone is now with EXP Realty.
And before I say anything else, let me say I actually love EXP Realty. It’s a great company, and Glenn and Jason are good friends. I have hundreds of clients from EXP and I’m very proud of how far they have come.
But I just can’t help feeling like all this work they have done to legitimize the brand: From the rebrand, and the attraction of top talent, they have really started to pull away from this whole persona of spam recruiting and desperation and in many markets are really being taken seriously as a going concern.
I think if Grant Cardone comes in and “does what Grant does” it will seriously hurt EXP Realty’s credibility.
Not all celebrities are good celebrities for your brand. In this case, I think it’s a case of just because someone is “famous” people are freaking out.
But I think EXP should really watch what they wish for here.
What are your thoughts?