Leveraging PPC Ad Assets

Lead Generation Google Adwords
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Hi everyone,

I wanted to highlight one of our hot blog topics this week: PPC Assets, or previously known as ad extensions. It may seem like a tiny feature but they have a huge effect.

So, what exactly are ad assets? They provide your ads with additional information and functionality that grab users’ attention and encourage them to click. Assets also enable your ad to occupy more space on the search engine results page, making it more visible.

Some examples of ad assets include sitelinks, which allow you to add more links, call extensions, which enable users to call you directly from the ad, and callouts, which allow you to highlight key selling points. The PPC ad below illustrates how ads with sitelinks and callouts appear.

What are Ad Extensions - Carly Carey ad
What are Ad Extensions - Carly Carey ad2174×1144 63.6 KB

We’ve got more types of assets waiting for you to discover in our blog post. You can check them here.

Now, no matter how amazing assets are, remember to only select the assets that are relevant to your campaign. Quality over quantity!

I’d love to hear what you think about PPC assets. Share your thoughts below!

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I 100% agree! The asset you choose should definitely match your ad type. What kind of assets have you used so far?

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Awesome! Looking forward to seeing your next campaigns.

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Thanks for sharing this, Mheanne. I’ve found that using sitelinks and callouts helps improve CTR, especially for branded campaigns. I’ve also experimented with structured snippets lately to highlight services, which seem to add a bit more context for users scanning results quickly. Curious to know, has anyone seen noticeable performance differences between using just one or two assets versus a full set?

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I love using sitelinks, callouts, and other ad assets too! They help expand your ad’s real estate, which means more views and as you mentioned, CTR. It’s best practice to use as much relevant ad assets/ extensions to boost your visibility and engagement. In the end, it’s all about sharing information that’s truly valuable to your target audience.