Hey all, Happy Friday!
Been 20 years of DOING lead gen for buyers and sellers and you might say that’s gone… meh “OK”
But I have a new job, and that is actually helping to “sell” listings.
As you may or may not know, my wife @Carly is a Realtor here in Nanaimo where we live and I am her webmaster / director of marketing. Fun right?
Well, she is kicking butt! (she has over $3M in listings this month) but now I have a “new” challenge. We’re great at overall buyer lead gen, and we’re great at getting listings (clearly) but now what do I do to help them get sold?
Note: Our listings are generally mid to high end (so like $500k-$1.5M in our area) we have not taken on and don’t target low priced homes, condos etc
So here is what we’re doing (among other things) so far.
Professional Photography (imagine that lol)
Enhanced listings details pages: Example https://www.carlycarey.com/listing/465486-3686-dolphin-drive-parksville-homes-for-sale-1100000/
High end videos 3686 Dolphin Drive, Nanoose Bay - YouTube
Social posts: Instagram, FB, etc on her channel, cross channel, shares
Boost listings & videos to targeted social groups
Personal bomb bomb’s to other agents who have been involved in similar transactions within the past 90-120 days (they may have the perfect buyer that missed out on a property still in market)
Custom social graphics
Google adwords campaigns specific to the regions of our listings
MLS (yup that too!)
Post on internal RE/MAX channels
Broker open houses (catering to make sure the brokers come!)
There is more but I’d love to get this thread started and find out what more we can be doing (systematically) to get the most exposure and get our listings sold!
Side note (weird quirk about our market) we’re in BC, so dual agency is not permitted, thus generally buyers direct on “our own” listings is not as advantageous as in other markets (don’t get me wrong we still do it as we want the property sold and can refer out the leads) but it’s 25% not 100 so ROI on ad spend etc is not the same in that scenario.
Thanks in advance for your thoughts.