Is this case, we are referencing a “lead” in which is a customer who has already registered on the website.
If a buyer… we set a saved search Daily, based on (typically) zip codes, preferred price range, and (sometimes) minimum number of bedrooms+
If a potential Seller, who has registered on our site… after sharing a conversation, we set a saved search Monthly, based on the subdivision name, zip code, & active/pending/sold status. This search is titled “Market Activity in Subdivision Name”
If a customer has registered on the website and is entering the marketplace, needing to Sell & Buy, we set up both the saved search daily for their potential purchase - and a Monthly “Market Activity” saved search.
YEARS ago, we used to use a third party “market report” service. Once we moved to REW, we knew we absolutely wanted to keep the customers on our site, rather than sending any customer to any other platform. Our workaround for a “market report”, was to capitalize on the fact that we have pending and sold data available in our IDX feed, AND we have the best website, which the customer is already accustomed to using.