I’m putting together a case study with the legend @Pozek, and as I’m looking at lifetime stats on his campaign, I’m realizing something.
His ad (which is his name and his brand) has been showcased 1.2 million times!
And this isn’t just random impressions, this is exclusively to geographically targetted people who have typed in hyper specific real estate queries.
So while the case study will focus on a lot more than just how powerful PPC can be (we’ve generated 13,000 leads so far, which at even just 1% conversion over time is 130 deals) I really don’t think as much as I should about the additional hidden values PPC offers.
I mean, the ROI on PPC is great (IF you work your CRM properly) < we’ve proved this over and over again.
But there is so much additional value in PPC - I mean, how many times have you gone to a meeting and a client says “I see you come up all the time” - (We get that at www.carlycarey.com ALL THE TIME)
Think of it this way - Ken’s Brand is being seen over 100,000 times per month. Imagine if you could drive “just” real estate customers past a billboard 100,000 times per month.
What would that do for your brand exposure?
Point being - targeted impressions are powerful! And I never really thought about (at scale) just how much extra brand value is being created.
Going to be a fun case study.
