Quick Reference Guide for Facebook Videos

Video is a hot topic these days!

With [Vision being one of our most popular templates](https://www.realestatewebmasters.com/vision/ (including virtual tours, 360 photos and videos, enhanced listings, are more), many are asking about how this translates to social.

Here is a quick walkthrough of the 2020 video guidelines from Facebook:

Facebook Video Recommendations

  • Upload the highest resolution possible
  • Max file size: 4GB
  • Minimum width: 120 pixels
  • Best formats: .MP4, .MOV (full list of accepted formats)
  • Best compression: H.264 (MPEG-4 AVC)
  • Audio: AAC compression at 128kbps (or higher)
  • Aim for 3+ minutes
  • Max video length = 4 hours (240 minutes)

TIP: Facebook likes longer videos, and will play them more frequently over than shorter videos (because they can insert ads into longer videos).

TIP: Most users DO NOT have their sound turned on - use captions to reach more people.

Facebook 360 Videos

  • Max file size: up to 10GB
  • Maximum stereoscopic size: 5120 x 5120 pixels
  • Maximum monoscopic size: 5120 x 2560 pixels
  • Compression: H.264 (MPEG-4 AVC)
  • Monoscopic ratio: 2:1
  • Stereoscopic ratio: 1:1
  • Maximum length: Up to 30 minutes

Read more about Facebook’s 360 Video Recommendations here.

QUESTION: What is the difference between monoscopic and stereoscopic 360 videos?

Monoscopic 360 photos and videos are in 2D, like watching TV.

Stereoscopic 360 photos and videos are in 3D, and are usually shot with twin cameras that make an image for each eye. This creates the illusion of depth and even distance.

Both can be viewed from any device, but stereoscopic is what VR headsets (that has two screens, one for each eye).

Facebook Video Ad Guidelines

Source: Facebook Video Requirements Chart

TIP: Special Ad Categories apply to most housing-related ads. Make sure to select Special Ad Category - Housing Opportunity or Related Service when advertising listings.

Find out more here.