Request for Improved Area/Neighborhood Hierarchy Structure

Websites
1

I recently approved development hours to restructure my website hierarchy, and after discussing it with my REW rep, I wanted to share feedback because I think this would benefit many brokerages on the platform.

Currently, neighborhoods can be assigned to areas, but there isn’t a true hierarchy structure like:

City → Area → Neighborhood

Example:

  • Austin
    • Central Austin
      • Zilker
      • Hyde Park
      • Mueller

This matters more now than ever for:

  • SEO
  • AI-driven search
  • internal linking
  • geographic relevance
  • user navigation

Search engines and AI systems are increasingly evaluating how content is connected contextually and geographically. A structured hierarchy helps establish stronger local authority and creates a cleaner experience for both users and search engines.

It also becomes extremely important as brokerages expand into multiple markets and build out:

  • city pages
  • area pages
  • neighborhood pages
  • ZIP/community pages

Having a native parent-child hierarchy system for geographic pages would help brokerages:

  • improve SEO structure
  • strengthen AI discoverability
  • create cleaner URLs and breadcrumbs
  • reduce custom development costs
  • scale local content more effectively

I’m investing in custom development because I believe this is important long term, but I think this functionality would be valuable platform-wide for modern real estate websites.

2 Likes
2

I agree with you. Can you share with me how much this is costing you? My email address is geoff@geoffreymoore.com. Thanks!

3

Hi @JoleneW, thank you for taking the time to share this, you bring up a lot of good points around content organization, scalability, and how these structures become important as websites and markets grow.

It’s really helpful to see how our users are adapting their websites as SEO continues to evolve. Feedback like this gives us valuable insight into where additional flexibility in the platform could potentially add value over time.