Should we switch our SEO efforts to AIO (AI Optimization)? GPTO? (ChatGPT Optimization)
Will traditional real estate SEO be dead in 2026?
*spoiler alert. No way! 
In fact, with the acceleration of AI as a component of search marketing, we will see a larger shift in the SEO AIO landscape in 2026 than at any other time in recent history.
We’d like to invite you to join us on a journey of learning, exploration, and experimentation into the future state of SEO / AIO / GPTO as we head into 2026.
Who are we?
We are Real Estate Webmasters, of course! The world’s most experienced and prolific real estate SEO company.
With special guest(s) < I put (s) because I’m hoping to add some wicked smart, hard-working, enthusiastic real estate leaders to our journey.
And we have our first volunteer! Meet Chris Colgan, of the Colgan Team in Northern Virginia.
How I see this collaboration working: (What I pitched to Chris).
I love teaching. Especially when it comes to search engine marketing. On-page, Technical, WPO, Link Building - you name it, I love it!
Even more so, I love teaching engaged, fully committed students.
So when I saw Chris diving in here on the forums trying to work on his SEO DIY, I reached out to him and we got to talking.
What I realized is that my man has so many great assets (a razor-sharp intellect, excellent work ethic, a killer video creation engine, and most importantly, a desire and willingness to learn.
But here’s the thing - SEO is HARD to master (it takes years), and what often happens is enthusiastic, bright people take on the challenge and pour their hearts into doing SEO, only to make far to many mistakes early on, and instead of that hard work compounding into excellent SEO results, it can often be inneffective (or worse detrimental) and they end up with a tonne of wasted time, money and energy.
Because of our 25+ years of high-level SEO experience across thousands of projects, I KNOW we can help guide these folks (folks like Chris) into making the most of their SEO efforts, and even better, accelerate their learning curve while helping them avoid making costly mistakes.
Now, we do this for a living, and so for us to justify pouring our resources into folks, we do need to make some money, and so I said to Chris.
"Listen - you may not be ready yet to do all your own SEO, but I know you want to learn. So why don’t you hire us to do your SEO short-term and during the time you’re a paying customer, I will commit to providing you with personalized coaching on SEO, as well as personally guide the REW SEO team with respect to how to allocate your resources and what they should work on.
In this way, the SEO in the coming year gets done right. (We avoid those costly mistakes) AND Chris gets to focus on just the things he really loves about it (instead of trying to learn everything) AND we are REW get an amazing resource that will produce better results than us doing the SEO on our own.
So that’s what we’re going to do! He said immediately, “I’m in!” And ordered 20 hours of SEO per month. It’s time to get to work!
Here’s the benefit to Chris being an innovator and going first:
#1: He gets personalized coaching from the world’s most experienced real estate SEO consultant (at no extra charge)
#2: I will be directing the team for him on how / where to spend resources so that he does not have to come up with the ideas (saving him many hours of research and communication)
#3: I will be spending time evaluating his skillset and assets, and building a personalized plan for authority building that he can execute on.
#4: By being an innovator, he will get backlinks, citations in publications and on social media, and several other special authority-building opportunities.
#5: He gets behind-the-scenes access to REW’s R&D Roadmap (something previously only available to REW’s advisory board), which includes the ability to test out new features early, and provide product feedback / make requests to the R&D group.
#6: He will be invited into a special revenue share program program whereby when he advocates for our product and other agents, team leaders and brokers sign up through him, we’ll offset the cost of his program (or better yet, my recommendation is to put the credits into REW PPC and 3-5X that revenue share into deals).
#7: I never told him this, but I’m giving him a free upgrade from a design perspective from the base model Renaissance to the LUX version! (Appreciate you my man!)
So that’s my idea - what do you think?
Would you like to join us? Here’s how
First: We’re going to do a lot of the education and Q&A here on the forums. That will be free to everyone (but if you want to thank Chris for helping shape this idea and being a leader in investing in it, feel free to give him a link to https://www.colganteam.com)
Second: We’re going to have inner circle coaching calls specifically for people who want to have elite-level SEO education. This will be for paying REW SEO customers only (minimum 10 hours per month). On these calls, I will personally deep dive into the more complex elements of search engine optimization, and it’s where the real innovation/bleeding-edge thought leadership will happen.
So there’s a free version and a special program for those who are truly committed to going all in on SEO for 2026.
Calls will be monthly starting this month (might as well start next week) @WesMartin @ChrisColgan!
If you want in, reach out to your account manager - they’ll hook you up with an SEO order or just post “I’m in” on the forums here - we’ll reach out
Or if you just want to learn for free for now, subscribe to this forum and make sure you check out the SEO forums at least weekly. There will be some great content specifically focused on users of the REW platform on how to acheive better SEO AIO GPTO
Let’s do this!
