There’s been a noticeable shift in the way that search engines function and how people find information. At the same time, with more and more people using AI tools in place of search engines, Google (and other tech giants) are integrating AI within their platforms. But how does one rank for things like these?
SEO (or “Search Everywhere Optimization”) has evolved to target AI platforms alongside search engines. Content is evaluated differently than before and the landscape surrounding what information gets pushed to the top of results has changed—which is why optimizing for AI requires a little bit of a shift in strategy.
Read our blog post where we delve further into how AI works, how it chooses its sources, and how you can improve your website’s standing within results.