There have been a lot of discussions surrounding the topics of changing search intent—namely, that the rise of AI tools and AI Overview have very quickly changed the way that users search for information. As a result, many in the real estate business have started to ask the question of whether SEO or PPC yields the greatest results, or if either are even worth it anymore.
And although the answer is still dependent on a number of factors (including expected returns, budget, and location), the answer is pretty simple: both are still important, and using both at the same time might be more impactful than ever.
Lead generation can be tricky. Read more about SEO, PPC, the evolving landscape, and why REW’s powerful tools can help you work with (as opposed to against) diversifying search intent in our latest blog post.