Are there any best practices for how many titles should be on a page?
H1 - 1 title
H2 - 3 titles?
H3 - 3 titles?
Do you want H3’s on every page? Or is it ok to only have an H1 and a few H2’s?
You’re thinking about it the wrong way (except H1)
You should only ever have 1 H1 (it’s the main topic of the page)
For the rest, you should think of the structure of the document (don’t think about SEO)
An H2 is a sub heading of the main topic. Use as many or as few as make sense for organizing the document properly.
H3 is a sub heading of an H2:
It’s all about logically organizing:
H1: Real Estate Webmasters:
H2: Websites
- h3 history of real estate websites
- h3 current state of real estate websites
H2: CRM
H2: Leads
Kind of like that - think back to grade 12 or university English classes. How did they teach you to structure an article?
Write like that 
And always write for the user, never the search engine. “How many” heading tags, will never be the reason your content wins
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When it comes to SEO and heading structure on a web page, the best practices are more about the logical organization and hierarchy of the content rather than a specific number of headings. Nevertheless, here are some general guidelines:
H1: Use one H1 heading per page. This serves as the main title and should clearly describe the page’s purpose or topic.
H2: Use H2 headings for the main subheadings or sections of the page. There is no strict limit on the number of H2 headings, but they should be used logically and proportionately to the content. The number may vary depending on the length and complexity of your page.
H3: H3 headings are used for subtopics within H2 sections. Again, there’s no specific limit on H3 headings, but they should be used to further divide content within an H2 section when necessary.
In summary, it’s okay to have pages with only H1 and a few H2’s if the content doesn’t require further organization. Use H3 headings to provide a better content structure and improve the user experience when needed. Focus on making your headings informative and relevant to the content, as this will help search engines understand and rank your pages more effectively.
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Ermm, this is exactly what I just said - did you just post this into ChatGPT and ask it to rewrite it?
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Since the Renaissance site has the ability to add a header in the image section at the top of the page, and from what I can tell it’s also the H1, would it be safe to assume that we should start the page content with the H2? I have several pages where the header/image title is similar to the H1 in my page content (it was pushed over this way from my Discover site and I want to make sure I don’t have duplicate H1 on my pages). Any advice on this @Morgan? If it’s as simple as keeping the H1 in the image and removing the H1 from my page content, that works for me - I’m sure I can have my AM run a script to do this.
Yes that functions as your primary H1 tag - so you could start with an H2 (it won’t kill you to have 2 on there, it’s just not technically as clean)
Got it; thank you! I know there are penalties for having duplicate H1 tags, but I’m assuming that the penalties are for having literal duplicates and not so bad if there are simply two of them on the same page? I forgot how awesome these forums are!
They are not “penalties” per se (rarely is anything you do on page “penalized”, it’s more about positive / negative quality signals.
1, 2 (or even 3) H1’s are not going to sink a website (Google does not expect perfect) - they have far more sophisticated metrics they evaluate.
Glad you’re enjoying the forums, we’re happy to have you Brian.
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