Creating content for inbound lead generation is STILL a great way to generate traffic… especially because fewer real estate pros and companies are actually doing it and doing it well! So there are still open waters to attract your community of clients and prospects. But if you create some content around these basic content categories, over time you’ll get an idea of what keywords and topics create the most inbound traffic, which obviously will also help you determine, the buyer intent! Have any other strategies?
When someone does a Google search, what are they typically doing? They are trying to find a solution to their problem, right?
So how can you easily identify these problems people are searching for?
Typically, you want to look for 3 types of keyword phrases:
Real Estate Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase.
Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.