Streamlining SEO on the REW Platform: Key Fields You Need to Know

Renaissance
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Hi everyone,

We’re excited to share that we’re currently working on comprehensive documentation for the REW platform (for us specifically)! As part of this effort, we want to highlight the most important fields that directly impact SEO and explain how they function on the front end.

To get the most out of this, we’re assuming you’ve already explored these three key pages to create a development or community type page:

Page
Community Page
IDX Snippet

Below, we’ve outlined the field names and their roles on the front end. While all fields are important, these are the ones that deliver the best “bang for your buck” when it comes to SEO. Understanding and optimizing these fields will help you get the most out of the platform.

Let us know if you have any questions or need further clarification—we’re here to help!

SEO-Relevant Fields and Their Front-End Impact (Sorted by Page and Entry Order)

Page (New)

Backend Field What it Does
Title Controls the browser tab text (hover text) and SERP title.
Filename/Alias Controls the URL of the front-end page.
Link Name Part of the breadcrumb linking , improving internal navigation and SEO structure .
Headline Appears as the main heading (H1) under the breadcrumbs on the front-end page.

Community Page

Backend Field What it Does
Community Title Appears as the main heading (H1) for the community section.
Sub-Title Appears as a secondary heading (H2) on the front-end page.
Statistics Heading Appears as the heading for the statistics section on the front-end page.

IDX Snippet Page

Backend Field What it Does
Snippet Title Appears as the title above the property listings on the front-end page.

Bonus Tip: Quick Page Creation

As a bonus, here’s a quick and efficient way to create pages without having to click around too much! (Note: You’ll need to be logged into the backend to use this method.):

New Page - https://www.YOURURL.com/backend/cms/pages/add/?website=1

Community Page - https://www.YOURURL.com/backend/cms/tools/communities/add/

IDX Snippet - https://www.YOURURL.com/backend/idx/snippets/add/?website=1

2 Likes
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Thanks for sharing this, JohnForget. Super helpful breakdown. Quick question, does the Sub-Title on Community Pages impact SEO directly, or is it mostly for user experience? And do you usually match the Snippet Title with the main H1 or adjust it for long-tail keywords?