It takes both - that was what I was saying in #4 about E-E-A-T, you need to demonstrate your “local knowledge,” which is not just limited to the commercial terms - and in fact, I feel like if you ONLY cover commercial terms, you miss an opportunity to connect on a deeper level with your audience which includes people already on your database, people you might be emailing, people you are reaching on social media.
The critical lesson in content creation is that if you’re ONLY creating content for commercial SEO purposes, you’re doing it wrong.
There are, however, ways to plan your content/marketing strategies and leverage non-targeted content for lead generation.
This county fair topic actually gave me an idea for another thread on how to leverage non targeted traffic for lead generation. I’m going to write that now on a different thread heh