No no - not at all, it’s totally worth it! But not for targeted traffic (different techniques for different purposes)
Recall we discussed E-E-A-T., Posts like that showcase that you are a dialed-in local authority and also allow you to have meaningful connections with your visitors.
Also above note that you should “not” just do things for SEO (ironically not focusing purely on SEO is the best SEO) - what else might you do with this content?
Share it on social? Support it with a video on your Youtube or Insta? etc
What I would like for us to help you do is sculpt this content so that it is getting the maximum value for you (SEO, leads, reputation etc) - there are tweaks we can do in order to leverage it much better (see my post on turning non-targeted traffic into leads with better CTA’s)
Where this will become powerful is where we have a “blend” of highly targeted, properly SEO’d pages (that’s what we’ll create along with very technical optimization such as dynamic interlinking, pillar concepts etc) - and then you come along and add the other part - the E-E-A-T (only you can be a true authority) where you show off your local knowledge, personality, generosity and then cross promote on video / social platforms for citation and links.
The art (and the science) is bringing it all together as an ecosystem 
The end result over time?
Rankings like this (targeted)
AND rankings like this (non-targeted)
