Do you want to use AI to have a meaningful impact on your real estate SEO?
First, a couple of shoutouts — then I’ll share my latest idea: using wearable AI for SEO.
Shoutouts
- Justin Havre – one of REW’s special advisors and the leader of the #1 EXP team in Canada.
- Beyond Real Estate Group – a powerhouse of top EXP leaders in North America (and I’m fortunate to be part of it).
Why the shoutout? Because Justin and the Beyond group are always pushing AI and discussing new use cases. In last week’s mastermind, Justin, Katrina, Ibrahim, and others shared their experiences with wearable AI — specifically Plaud AI and Limitless AI.
They weren’t talking about SEO… but that’s where my idea comes in. Their work (buying tools, testing them, sharing feedback) inspired me to think about SEO applications. So thank you Justin and the Beyond group for setting me on this path.
- Chris Colgan – deserves a shoutout too. He’s funding a new SEO project with REW, allowing us to build a 2026 search case study while giving us incredible access to his time, assets, and audience.
The SEO Challenge
Google still wants unique content that shows E-E-A-T (Experience, Expertise, Authority, Trust).
AI-generated content doesn’t achieve this because AI lacks experience, expertise, and authority. Unfortunately, this is how most Realtors and marketing companies try to use AI: as an “easy button” to pump out content they don’t want to create themselves.
Don’t do that!
I understand the temptation — if you’re not technical, don’t know SEO, or don’t like writing, you might think:
“Give me an SEO page on Nanaimo real estate in HTML so I can paste it onto my site.”
But there’s a better way.
The Idea: Use Wearable AI
If you don’t like to write and don’t know SEO, then lean into what you are great at — talking about the market.
Buy a wearable AI, and do this:
- As you’re driving to and from work, take routes through different neighborhoods.
- Pretend you’ve got a client in the car who knows nothing about the area.
- Just talk — be the amazing Realtor you already are.
That’s it. Then:
- Provide the transcript to your SEO team (e.g., @WesMartin at REW).
- Or give them login access to your wearable AI account so they can pull it directly.
We’ll handle the rest.
Going Deeper: Guided Prompts
For maximum SEO value, we’d work with you to create a script so your recordings cover the right topics. For example:
- This neighborhood appeals to buyers because…
- The kinds of properties you’ll find here are…
- Price points typically range from…
- Historically, this neighborhood is known for…
- Recently, this neighborhood has seen…
- What sellers can do to sell in this neighborhood…
- Final thoughts for buyers and sellers.
That’s just a rough framework. Ideally, we’d customize it to match your style and the actual questions your clients ask.
The Power
This approach captures your voice, experience, and expertise — the stuff AI can’t fake.
And the best part? All you have to do is what you already do: talk real estate while touring neighborhoods.
My Next Step
I’m buying a Limitless today as my first wearable AI to test this out for CarlyCarey.com. (Maybe Plaud or Limitless wants to sponsor a test account for Chris?) < Would get some great exposure with his 10M+ monthly viewers 
What about you? Any thoughts on this idea? How would you make it even better?
