For those of you who have experience with Google adwords for real estate and have tracked results to close. What would you say are the best keywords and why?
Personally I prefer long tail keywords that also have intent such as “small neighbourhood homes for sale under x price” because they are extremely targeted, you can really dial in the quality score, and because it’s a lot of work to target them, there is not a lot of bidding competition, thus the cost per click is low
The downsides are of course: They are a lot of work and there is a low traffic volume.
So what does your best adwords list look like?