Essential Pages: The Building Blocks of a Real Estate Website

Whether you are a solo agent or leading a team, building a high-performing site starts with a deliberate architecture designed to establish trust, demonstrate authority, and solve problems for your clients. But which pages are truly essential to capturing attention and converting leads?

It seems simple, however a lot of agents aren’t using their site to its full potential. From a well-thought out home page to the SEO benefits of maintaining a blog, there are a few tips and tricks you can pick up along the way to see a boost in traffic and lead conversion.

Are you focused on more community pages or blogging right now? We take you through the essential pages that you need—and how you should build them out—in our latest blog post.

I appreciate the article and the information. It would be great if REW offered free web tools to analyze our websites for SEO, AI visibility, etc. It could be a way for REW to offer services based on the findings. Keep up the good work!

I built that exact skill into REWPert 2.0 however you can (and should) run that skill today (even without REWPert) - using Chatgpt, Gemini Or Claude (it’s pretty easy actually)

What you need is the secret sauce and an AI license which candidly all Realtors® at this point should have anyways.

My preference is Anthropic / Claude (where I built my own tool) but any one of them works as long as they can fetch the URL.

@marisawestermann we should talk about creating a cheater prompt with some secret sauce for folks out of my recent classes on this. (including my upcoming coaching on Wednesday)

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That would be great! Another question, I see we’re using HTTP/1.1 and not HTTP/2, when I run secret sauce questions I get a push back that I should upgrade?

That’s beyond my pay grade sorry - I’m not a network administrator, but if you’re using a networking scanning tool, I would question if that is just a “this is the latest you should upgrade” notification or if there would be a valid reason to do so (ie security, there is a performance issue etc) as far as I know, there are no performance issues network related or otherwise with NORE at this time.

But if there were since it’s a new tool - we would definitely want to know about it