As I’m sure all of you know, each property listing is unique - it’s not just square footage, number of rooms, or a zip code. It’s about the history, the memories, and the life that unfolds within those four walls.
As much as AI-generated writing assistants like ChatGPT can help with writing speed, and efficiency, sometimes they miss the human touch that’s required to actually resonate with prospective real estate clients.
Sometimes, what’s generated is outright incorrect.
To find a good balance between this technology and human charm, I’ve put together a blog titled " Perfecting AI-Written Content in Real Estate" that was released today. I went through some simple but effective steps to breath life into AI-generated content.
Something I mention is storytelling - instead of facts, tell a story. Was the home built by a well-known local architect? What was happening locally when this home was built? These personal, historical tidbits are great for connecting with potential buyers.
I don’t want to reiterate the blog verbatim, but I’d be interested in hearing a bit more about your experience with editing AI-generated written content - AI content is known for being a bit dry and lacking context, what do you recommend to bring you copywriting to life, if you use a tool like ChatGPT?
Here’s the link to the blog post, I’d love to get your thoughts and critiques, as well.