I mentioned in a previous thread we’re onboarding several new SEO staff here at Real Estate Webmasters and that I’ll be using these forums in order to coach/teach these new staff how to be the best they can be.
The logic of doing it here is: all our customers also get to see what we’re teaching and can follow along, and learn better SEO at the same time. And for those that don’t have the time or inclination, perhaps it shows them just how much we actually know about SEO and how good we are at it.
So here is my next assignment for @WesMartin and @MarcelloTosti
I’d like you to read this SEO tutorial (it’s one of the best out there for current SEO) it’s written by Brian Dean, and it’s one of the best articles out there to study high-level concepts of modern-day (2023) SEO.
And then the assignment: Twice per week (Wes Monday / Wednesday) Marcello Tuesday / Thursday) - I’d like you to spend 30 mins creating a thought-providing topic right here on the forums where you summarize or “teach” a single element from that article that you find the most interesting.
A few more guidelines:
Think about your post from an SEO perspective in terms of it actually ranking itself for keywords.
For instance, the name of the topic itself here on the forums becomes the filename and the page title, and as we know, the page title is the most important element of on-page SEO.
So when you construct your page title, try to think about what keywords it might attract and try to make it relevant to real estate.
For example, maybe you pick Core Web Vitals as your topic (screenshot from Dean article)
Your title might be: “Improve your CORE Web vitals to improve your real estate SEO”
See what I did there? I included a core keyword for REW “real estate SEO”
I would then go on to write a post that introduced (in your own unique words) what CORE Web vitals is and why they are important. (For both users and search engines).
I’d provide “true authority” outbound links (such as linking to the definition of core web vitals as per Google)
And then I’d provide some “in-thread” advise on where to find them, how to measure them and how to improve them.
Of course, since we’d also doing this to improve REW’s SEO, I’d make sure if there are topics (pages, blog posts or forum posts) that are super helpful to the topic, I’d find those and I’d link to them within the forum thread itself so that we’re improving internal linking (a critical element of on-page SEO) and be sure to use context-specific anchor text (not “click here”)
Each time you post, we can take a look at the post itself, give you feedback on how to improve it (make it even better for SEO, but also better for helping our users)
The end goals?
#1: You learn by teaching (you have to do the research to post, and by researching then re-enforcing by posting and then engaging with community for follow ups you’ll really get into these concepts
#2: Our customers will learn some REALLY powerful SEO techniques and concepts
#3: It will help our own SEO (develop authority, create new copy, rank for more phrases)
#4: It will drive community engagement
#5: It will be a bit of fun
So let’s go! (pinging @AidanC @AmyPye and @Emma for visibility