Been reading through some content about improving SEO and I keep seeing a lot of people talking about schema markup(structured data). There was a topic a while back that @Morgan put up about different types of customizations. There’s a section about breadcrumbs and schema markup. I know my site isn’t setup with any type of schema markup so was wondering if this is still custom work or if it’s available for an end user to implement?
That’s a great question actually - there was a period where Google was signalling that Schema Markup may be dead or dying, but since then with generative AI results and some additional landscape changes it is now regarded that schema still has strong value for some use cases.
With respect to implemenating it:
On your CMS pages, you should be able to do it yourself. Later versions of Renaissance have a “head section” in the right hand bar - which allows you to put whatever code you want including schema markup in that section.
So for CMS pages, you’re all good. (Of course you need to know how to actually implement / code schema markup, however there are plenty of online resources for that).
With respect to dynamically generated content (such as IDX) where you don’t have access to that code - you would need to speak to an account manager about implementing schema - however please be advised, you will need to research and tell them which schema you want, as AM’s are not experts in SEO or schema markup.
Thanks Morgan!
I should’ve mentioned the difference in CMS vs IDX but you hit on that so thanks for clarifying.
I’ll do some more research. In your experience, do you think it’s worth going that direction?
The answer is “depends”
SEO requires consistent application, and the development and maintenance of 'authority" (including pagerank, EEAT and other authority factors)
So my answer is - YES (if) - you are engaged in a consistent authority development.
If you’re not consistently (like every month for years) building authority, I would not make SEO a focus at all. A “little SEO” - gets you to page 2 or 3, where no one will ever see you, rendering the effort worthless (from a traffic gen perspective). You need to be all in on SEO, or you should instead focus on PPC).
Caveat (or sidenote) - it is still worth developing amazing on page content that consumers will want to read (The EEAT for SEO part) and that will position you as an expert in your market regardless if developing enough authority is within your skillset.https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/