AI is beginning to become a preferred search method, and it’s changing the way that we think about traditional ranking for SEO. With “Search Everywhere Optimization” evolving out of “Search Engine Optimization”, many businesses are asking the important questions: does my website still matter and can I get my website to show up in the results?
The good news is that AI “ranking” isn’t as difficult as you might think. Enter content pillars—a popular SEO strategy for your website. This method uses subpages to “support” main pages of content, linked both internally and across other platforms (social posts, forums, etc.) Combined with EEAT (Experience, Expertise, Authority, Trust), which is the game plan you use when developing your content, you are able to reinforce yourself as an expert in your field. This makes a huge impact across numerous search platforms.
Are you using content pillars on your website? Read more about improving your website results within AI tools in our latest blog post.
Great question, Paul - with respect to AI tools coming out in future releases, they would not be free: I’ll explain why.
As you may know, REW doesn’t own the “AI” part of the equation (Think OpenAI, Anthropic, Gemini etc) - we build the “brains” and “agents” around them (think REWPert or Open Claw that sort of thing)
As such, any tool that uses LLM models will have a cost because those platforms charge for usage.
REW’s current AI strategy is as follows (simplistic view)
#1: Provide a convenient (for a cost) AI solution such as REWPert, where the platform and the AI credits needed to use it are baked into one easy monthly cost)
#2: Provide customers a way to use “their own” API keys (so you go directly to the source and grab and openAI key or an Anthropic key), in which case you would not have any model or rate limits.
In either case, there isn’t really a world where AI is “free” because the providers of the actual language models themselves (That we all use) charge for credits/tokens.
Our goal is to provide extremely accessible (and affordable) AI tools and interfaces that give customers major gains in productivity, and save them $ in terms of using AI isntead of hourly professional services, or staff costs.
The trade (so far) in REW’s world is massive - what we used to pay thousands in labor cost for (and it would take months sometimes) can now be done in a day or a week for 10’s or 100’s of dollars in credits - which is the real power / advantage AI provides.
