Hey everyone,
We just published a blog post on writing effective ad copy for real estate PPC. It’s one of those things that seems simple until you try to put emotion, information, and keywords into three tiny headlines and a couple of sentences.
Here are some of the blog’s key takeaways:
- Speak directly to your audience’s goals and lifestyle.
- Use emotional language and storytelling to paint a picture (ex: “perfect for weekend BBQs” instead of “large backyard”).
- Include numbers (like price ranges, distance to downtown, or number of open houses) to build trust and context.
- Keep your landing pages consistent with your ad copy for a better user experience
- Don’t forget to test key elements like headlines, CTAs, and keywords, and use the data to guide your strategy.
REW CRM’s Sources feature can also be used to monitor your PPC performance. It tracks your lead sources (this could be PPC, social media, email campaigns, etc.) and calculates your ROI from your marketing channels. This is an efficient way to assess your PPC campaign performance and discover if the copy or its other elements need re-adjusting. I encourage you to read our CEO @morgan’s forum post about how he uses REW CRM’s Sources!
If you’re running PPC ads or just want to learn more about it, check it out here. And if you’ve got tips from your own copywriting experience, I’d love to hear them. What’s worked for you, and what didn’t?