Using search console (webmaster tools) for SEO to find new real estate keywords

How many of you use your own data to mine for new keyword opportunities?

Here’s a quick real estate SEO tip for you.

Check out the screen below (from my wife https://www.carlycarey.com’s Renaissance website)

For our SEO campaign, we focus a lot on “Vancouver island waterfront” type keywords, and in this case, as you can see, there is a decent amount of impressions and traffic available for the longtail keyword “waterfront cottage for sale Vancouver island” (ironically we don’t even optimize for “cottage” specifically and it is only mentioned once on the page, but since we have a lot of authority around waterfront Vancouver island, we can rank none the less.

Now that I noticed the traffic available for that term, I decided to see what other “cottage” keywords have brought decent impressions in the last week or so. I use the query search, add cottages and then sort by impressions.

Now you don’t know our area like I do (obviously) but BC is a huge area (we only serve Vancouver island) so anything that says “Vancouver cottages” or “cottages for sale bc” is either too broad, or out of area. And some of the terms, well they are just super random.

BUT

One of our favorite towns to service “Lake Cowichan” is on the list (and it’s 2nd highest) - for this one, we’re not ranking well at all (we’re at 63.8) but that makes sense since we have literally no content for “lake cowichan cottages” at all on here.

But since I’m ranking with literally no effort, and no content, how hard would it be to significantly increase the rankings for this keyword? The theory is not hard at all (if you’re good at SEO that is)

So that’s what I’ll do! Create a page for lake Cowichan cottages, add some FAQ’s, add lake cowichan listings (there aren’t any cottages for sale, but I’ll post listings as an alternative) and then I’ll come back here and beg for a few backlinks to the page. (Hopefully, some of you will appreciate this tip enough to throw Carly a link and help me test my theory! :slight_smile:

There’s your real estate SEO tip of the day. Use your OWN data to mine for keywords that you may already be able to rank for.

If you found this helpful (and want to help me test this SEO post) please find a place on your site (your blog, or somewhere) to shoot carly a link - the code you want is `<a href="https://www.carlycarey.com/lake-cowichan-cottages.php">Lake Cowichan Cottages</a>`

Feel free to post questions below

Update - in only 15 mins, I have already created the page: You can find it at Lake Cowichan Cottages For Sale - Lake Cowichan BC Cottage Info (now let’s see how long it takes to get indexed / rank)

I used the copy feature in REW CMS to create it quickly (from my lake Cowichan main page) I’ll swap out FAQ’s, and pics later, but really it’s that easy. Make sure you change headings, meta desc, H1 and top content out right away, and make it unique.

If you found this helpful (and want to help me test this SEO post) please find a place on your site (your blog, or somewhere) to shoot carly a link - the code you want is <a href="https://www.carlycarey.com/lake-cowichan-cottages.php">Lake Cowichan Cottages</a>

Any link helps :slight_smile:

For posterity, sharing that we only have 1 keyword currently, that has brought us any impressions and it’s ranked 66.3 in Google as of today. (We’re going to change that) :slight_smile: