Mike Perna Joins Real Estate Webmasters Advisors
Morgan Carey from REW and Mike Perna are discussing the new SEO and AI (AEO) strategy while doing a demo of NORÉ, our new video optimization and presentation platform.
Guys, I am super excited having a chat
with my friend Morgan here who I've
known for a long time. This guy has run
my website for literally over 15 years
and he has asked me to be the newest
ambassador, the newest adviser for 2026.
And I'm joining the ranks of people like
Ken Posek, Justin Habber, Gary Ashton,
some big names in the community and some
big people with some great influence
that are looking to shake up the real
estate game and bring a lot of great
things to real estate web masters. If
you have not scoped them out for a
website or CRM, you got to scope them
out. My name is Mike Bern. I'm proud to
be the newest ambassador, newest adviser
in 2026.
Mike, we are so excited to have you.
We're excited to be here in New York.
We're excited to be here at Inman. We
were just talking about the energy
around the event. There's new people,
there's new ideas, there's new vendors.
Obviously, there's a lot of AI. Speaking
of which, I mean, you're prolific in
video and it's one of the big reasons
why we're excited to have you uh as one
of our adviserss. We talked about
Codeename Nor. It's a play on the
Netflix of real estate is what we're
looking to build. And you are one of the
best video marketers in real estate. So
AI SEO builtin. What do you think uh now
that you've seen the product?
Dude, this thing is crazy. Like I can
take a video, pop it in, and it
literally looks like Netflix, which is
what people are used to. And people want
to use tools that that feel like things
that they've used in the past, of
course. And in minutes, it created this
entire page. SEOed out, Aeoed out, all
of it. something that would usually take
me, myself, and my marketing team
literally five, six, seven hours to
create. We did it in six minutes.
Nor is really exciting. I mean, video is
new for me. I've always been an SEO guy,
but I've never been a big video guy. And
you and Chris Kan, Rob Thompson, and Ken
Pzak, like all these guys, you're
killing it. Millions, hundreds of
millions of views on the internet.
And I think that video needs to be like
the number one priority. I think you
might agree.
I would 100% agree. And I think video
and especially nonAI video at this
moment in time at this inflection point,
the more we can create, the more we can
put out there, the more the public will
trust us as advisers for their home
purchase or home sale because who knows
on these websites nowadays what
percentage of that content is frankly AI
slop and what percentage of it was was
genuinely written and truthful by by
somebody that is an adviser, by somebody
that is a 25-y year veteran. Like nobody
knows nowadays and the public is losing
trust in that written word but gaining
trust in video because at the end of the
day guys you still cannot fake video.
Like AI video looks good.
You can tell
it's not that good.
You can tell.
Yep.
Nobody's nobody's that good looking.
No. No I'm not. Yeah. So that's how
we're going to gain trust with our
clients and with our future clients
going into 26 27 28 and beyond is
through just authentic video output. But
then we got to host it somewhere and
that's why I got Morgan for.
All right Mike we are so excited. Thank
you again. We really appreciate you. And
one last thing got to ask cuz uh you've
been with Real Estate Web Master as you
said for what, like 250 years?
Yeah, something like that. Yeah.
Um so the people who are out there using
or considering Sierra or Luxury Presence
or any of the other really nice looking
website products or SEO people, um
who should they hire?
Uh you know, I'm sure they're all great
products. I've used several of the other
products in the past as well, but at the
end of the day, it's real estate web
masters I always come back to or just
actually never left because they have
the not only the best product, but their
advisors are amazing. They don't make me
overspend on things that are gimmicky
that don't actually move the needle on
the one thing that I need to move the
needle on, and that's lead generation.
Because that's what a real estate
website should be doing, is bringing in
leads either organically or through a
highle pay-per-click. And these guys are
the only ones in the space that nailed
both.
Man, thank you so much. Thank you for
being our customer. Thank you for being
our friends. And we're excited to work
with you.
Thank you.