So today, guys, I wanted to talk about, or continue talking about AI. There's, you know, the component of AI in terms of how we're gonna use it, right, how we use the tools and stuff, but that's not really what this conversation's about. This conversation is about how AI is starting to take a huge chunk of the eyeballs. Right?

People are using AI for everything, which means they're starting to use AI in their search, right, when they're searching for realtors or when they're searching for vendors or when they're searching for mortgage brokers or whatever. Right? It used to be Google was everything. Almost the last twenty years, Google has been the game in town, the only game in town.

Right? Facebook had different eyeballs for different things and, you know, Instagram and whatnot. But when it came to consumer intent, it was all Google, and that has finally changed with this last two years of AI. Search engines, they still have a huge portion of the traffic.

But I was listening to a a Neil Patel podcast, I think, this weekend, and he was mentioning whether the whether the stat is real or not, it's probably directionally correct that seventy three percent of visitors are not on Google. Right? So seventy three percent of consumers are on ChatGPT or Claude or NotebookLLM or, you know, Perplexity or Instagram or Reddit or Amazon depending on, you know, what they're looking for. And so the fundamental shift that has happened and then the change in the name and the reason for the name of this particular presentation is SEO is no longer search engine optimization.

 

The Shift from SEO to Search Everywhere Optimization

It is now being referred to as search everywhere optimization.

And that's a big scary shift for a lot of people who already, like, been struggling with it just SEO, just Google. And it's even more scary for the people who feel like they figured out Google. Right? If you got it dialed in and you had the game locked down and all of a sudden, there's all these new rules, it can be really challenging.

It can be really scary. And so the reality is or the first thing we need to recognize is that, as you might expect, if traffic is in more places, there's going to be a lot more work to do. Right? That is the first thing we must accept is that if we no longer just have to be on Google and we have to be on ChatGPT and we have to be on Claudine and we have to be on Reddit and we have to be on Socials, etcetera, there is a lot more that we have to do in order to win.

So that's the perceived negative of this. However, the very thing that is driving that extra work, you know, AI, all this all this new tech, is also the thing that's going to make it a thousand times easier. Not a hundred times, not ten times, not even two times. A thousand times easier to do the actual work.

And so the net effect of this, ironically, is sure there's ten times more things you need to do, but you can do them a thousand times more efficiently. And so we actually are getting a net efficiency gain. I know it's scary to begin with, right, before we think about these tools and we learn how to use them and whatever. It's not more work for us once we dial it in.

It's less work, and the exciting thing about that is that we now have the opportunity to come over the top again. The game has been leveled. Right? Zillow, they can't dominate search everywhere optimization, or at least they certainly certainly are not now.

So so many people gave up on the Google game because they're like, no. Google is so authority based, and Zillow has it such so dialed in. We can't get links like goo Zillow does. We don't have partnerships.

We don't have media like Zillow does. It was actually very hard for people to fight the Google game against Zillow. We now have a level playing field again, and, ironically, it does not favor the portals because the portals are all built around keyword search intent. Boca Raton homes for sale.

I type it in Google. My real intent is known. It's access to available inventory. Google or Zillow is known to be a good portal, so they're gonna serve that up, etcetera.

That that's a hard game to win. Ironically, some of the people on this call were still winning that game even against Zillow, which is great. Right?

But now the way it works for consumer behavior on, say, ChatGPT or on cloud or whatever is we are learning to trust those applications as if they were ours ourselves on our best day.

And so it is such a great opportunity because, one, that marketing playing field has been leveled. Right? And two, Zillow is not positioned the same way to be dominant at all. And so we have this opportunity to be leading the pack.

We have this opportunity to innovate and to try to keep like, we're gonna have to move fast. We're gonna have to be agile because I bet many of you still use ChatGPT. You shouldn't because it's already old hat. It's last year.

If you're using Claude, you probably feel like I'm on the newest stuff. You're not. Right? And that's already old hat.

It moves so fast.

And this is the other advantage those of us on this call have. Zillow is a big ship. Compass is a big ship. Right?

In order for them to affect anything, there are so many levels of bureaucracy and politics and whatever. They cannot keep up with this pace of innovation the way an individual team leader, broker owner, or agent can. But I promised actionable advice here. So we're gonna get into some of the things that I can teach you as of today that I think we should be looking at for our websites, right, and just understanding why they're important.

That way, you can actually whether you're Real Estate Webmasters customer or not, you can actually start implementing these into your business, into your real estate website today so that you can start showing up better in ChatGPT, in Claude, in Perplexity, in Notebook LLM. And by the way, just because we're expected to be innovative doesn't mean that our customers are that fast moving. Right? Your customers who are looking for homes, they will probably use ChatGPT for the next two years.

Right? So we're gonna move fast and make sure we have it all covered. But sixty five year old lady who's buying a retirement home in Boca Raton or, you know, on Vancouver Island or whatever, they are there will be a delay in their technology adoption because not all of our customers are as innovative as us. And so in anticipation of this talk, I have created a document for us.

So this is for you to take away as well. I've written this article in exactly the way you're actually supposed to produce your content. So you can actually follow along as an instruction manual. But, also, you can see what it's like in real time.

Okay?

 

Direct Answer Blocks

And so first thing we're gonna talk about is we're gonna talk about direct answer blocks. K? This is your first, actionable item.

Okay? And what this will say in your direct answer block, which, by the way, is what this is. Right? Your direct answer block, basically, you wanna have a forty to sixty word answer to the most important question of that page.

Right? Think about your main topic. Like, if you wanna think about it in terms of keywords. So let's say search everywhere optimization was my keyword.

Right? That's the you can have a secondary keyword, but my main idea on this blog post is search everywhere optimization. Okay? So this is this is your direct answer block, and you wanna form it in the form of a question.

Right? What is search everywhere optimization for realtors? Like, what's the question you would wanna show up with if goo if somebody googled, like so so let's say this was the question.

Right?

This won't rank yet because I just posted it.

We're trying to show up **** ****. Look at that.

We're trying to show up right at the top of search engines. This is the answer block. Right? This is the thing that shows up when somebody asks a question.

And so this is AEO, answer engine optimization.

That should not have shown up so fast. Oh, actually, I think this is the article from my previous one from last last last session or whatever. But this is the point. Right?

If you answer the question, if you ask and answer the question in the first hundred words of your page, right, and you put it in this answer block format, it is going to help you achieve exactly what we're seeing here. I didn't do this on purpose. I'm actually stoked that this happened. Right?

But check this out. I mean, I'm real estate webmasters answer block. I'm real estate webmasters as the article here.

Real Estate Webmasters down here, and I'm the number one organic ranking. Right? You see how that happened? So even though we are doing answer optimization for ChatGPT as well as Plaid, like, it works everywhere. Good fundamental SEO works like, when I if I was to go ask ChatGPT, what is search everywhere optimization for real estate? So the goal is once ChatGPT picks this up, hopefully, real estate webmasters will start will start, showing up, right, if I ask for a recommendation of who could do it for me. Right?

These are the processes. Right? And this, of course, is just answering the question, etcetera.

And so that's that's your first tip is build your answer blocks.

Oh my god. Stop talking.

Okay. Who should I use for search everywhere? Let's get into optimization for real estate specifically.

Now I need my article to show up. See, I don't want us to say luxury presence or Sierra Interactive. I want that to say we're gonna say webmasters because that's what people do. And I just published this new article today. Right? So once that gets picked up and I've done the rest of these things in this process, hopefully, next time, a week or two weeks from now when we ask that question, I need my website because somebody is going to do this search, and they're gonna be trying to hire a firm to help them with SEO. And they're gonna pick luxury presence or Sierra Interactive.

I don't want that. Right? And they won't call anybody else. They won't go do more research.

That is the consumer experience. Right? So build your search blocks. We've already saw it in act in action here.

Right? And, again, I'm gonna go check this back in two weeks, and, hopefully, my new article that I just wrote on search everywhere optimization, it's gonna make it so that I'm the one who's recommended. That's what I'm trying to accomplish here. Okay?

 

Schema Markup

So next, let's talk about schema markup. This one is not new. You should have been doing it for SEO anyways. So just so you know, your current Real Estate Webmasters website supports schema markup. Okay? You put it in the head tag. So I'll show you, what that looks like in the back end here.

So if I was on a blog, for instance, you've got this head section here. So that's basically this the HTML that comes before the body content area. K? And I'll just I'll just show you examples of schema markup here while while I'm here.

So I've got other metadata. There's all kinds of cool stuff I could teach you guys about what to put in here. Right? But what you're really looking for is this stuff.

Right? JSON is basically the language that you refer to. This is what we use for APIs and things of that as well. But, like, schema dot org, it uses JSON.

Right? And this is all gonna sound technical, and I promise you by the time we're done this part of the conversation, you won't be worried about the technicalities at all because I've got really good news. So in this case, this is the person schema.

I'm the author. Right? Type equals person. Name equals Morgan Carey. Job title is the founder and CEO.

Here's the URL for my right? This is telling AI and Google a lot more information that they can easily look for this in the head tag, and it gives them context of the article even before they read it. Right? It's additional validation.

It helps EEAT, the experience, expertise, authority, and trust.

And you can even do some really cool stuff like knows about. I know about artificial intelligence and search engine optimization and search everywhere optimization and real estate and web design and blah blah blah.

And so my JSON for my head tags is going to have all kinds of different schema markup. Right? I can even include links to my social media to validate that I'm the real Morgan Kerry that's talking about this stuff.

And you can go on, and you can have organizational data, like your brokerage, your team, etcetera. In this case, we have real estate webmasters, the logo, the founding date, all this sort of stuff. You can put publication dates. You can put a ton of stuff in here, and you should.

And so for most people, JSON is too technical. Right? Schema markup is too technical. It's why they avoid it.

Right? And so remember what I said at the beginning of of the, the the session? I talked about how we have to do a lot more, but it's a thousand times easier. Do you remember me saying that?

If I use ChatGPT instead, I need JSON schema or real estate webmasters for my blog. It doesn't matter where you do it. It's just going to it's gonna give you the code. It'll ask you a couple of questions.

So you don't need to know the technical you don't need to know the structure of JSON. Just ask your AI to create it. Right? It'll ask you a couple of questions because it needs information.

Right? It needs to know, you know, is it organizational schema? Is it blog post? But here you can see my ChatGPT is just creating my schema for me.

I wanna review it, of course, because I wanna make sure it's correct. And if you use specific entities, just make sure phone number matches all of your social media profiles. Make sure URLs are always consistent, HTTP versus HTTPS. Right?

But it's all right here. All I gotta do is go grab it, go to my back end, find the head section, paste it, and hit save.

You're all good. So that used to take a lot more work. You used to have to go find a a schema markup generator, or you'd have to go, you know, try to find some tool or something. It was really hard, so most people didn't do it.

So, sure, have ten different kinds of schema, but you can have them all written in one prompt. And so the pro tip for that, guys, is to just once you know what kind of schema markup that you use consistently, just save it somewhere. Right, or have a skill. So let's talk about skills.

 

Understanding Prompts and Skills in AI

Right? Because there's there's prompts, which we know today, and then there are skills. Right? And so a prompt is like a single instruction.

Okay? So I'm gonna show you the difference. I'm gonna show you something that nobody has seen before. I've rebuilt Rupert from scratch, our AI bot.

I've built this on my own servers. I'm I'm building all kinds of cool new SEO tools. And so I have built both prompts and skills into Rupert. Right?

And so a prompt is something you're very familiar with.

It's something we just did. Right? So it's one instruction to AI. So for instance, I've got a presaved prompt.

You can already do this, and that prompt could be, my name's Cesar Parisi. I live in Boca Raton. This is my they get just one instruction, and it can be presaved in a notepad, or you could save it in Claude if you have a if you have an account that you're signed in or whatever. In my case, I have this prompt.

I can just click use it and go, and it's gonna write me a really nice, note for my wife. It gives her something inspiring and uplifting every day, and I can actually have him send it to her as well.

That's a simple concept of our prompt or where you might use a prompt in, in the real estate webmaster's world.

Maybe there's, like, a a design element that you're always using on your website, and you always have to go get the code for it. And you're always trying to remember what the snippet code is or whatever. You're gonna have a prompt that basically just remembers the snippet code.

And so I could go ahead and use this prompt, and then I could say, for Boca Raton.

So it's just remembering to save the stuff that you're doing consistently. That's a prompt.

What does he want now? Factually accurate.

Just make it for me, Rupert. Annoying. So he's gonna go ahead and he's gonna write me a bunch of content because he already knows what to do because the instructions are in the prompt. Right? Now I can just go grab it. I can go find a website that I wanna put it on.

Let's say I wanna put it, right here. Why not? Right right after meet the team.

Boom. I'm gonna hit save.

Check out what we just did. Hopefully, this works.

Oh, look at that. Why is Boca why Boca's, Florida's premier real estate destination? Not only did it go write some content for me, it created this beautiful layout, and it had created a numbered list, which I want. All of this is stored in my prompt. All of this is instructions.

Use this kind of markup. Use this image as a placeholder. Go research it. Like, look how fast we just created this beautiful design element. Right? The only thing I need to do now is just go swap out the image, and it's a perfect design element on my website.

That's just a prompt. Alright. So let's get back to the article. So we've talked about direct answer blocks. We've talked about schema markup.

 

Conversational Heading Hierarchies

Now we're gonna talk about, like, conversational hierarchies.

This is no different than we have been teaching since two thousand and two. Okay? So if you think about the structure of an article, right, even before HTML existed, newspapers always had the headline was large, and then they would have subheadlines, and then they would have bullets and whatnot. Right?

That structure is what they would have taught you in university in the nineties when you were using Microsoft Word or when you were using whatever. That organizational structure of content is actually it comes from proper writing guidelines, and then search engines adopted it. And so very simply and and I said this in the last class. Doing great SEO in two thousand twenty six looks a lot like doing great SEO in two thousand twenty five from the perspective of just best practices.

Right? So your keyword, you have one h one tag. That's it. It's the primary idea of your page.

K? And then almost all of your content like, if your content is going to be logically broken up. Right? So, like, my my content is gonna be logically broken up into these key concepts.

Right? So, like, direct answer blocks, how to use schema, you know, heading structure, core web vitals, those are all subarticles. Right? So they're heading two.

They're the they're the segments of content within the article itself. Right? So h one, search everything optimization.

All of my h twos, they're all the same size, and they break up the content into the logical structures. Right? Now h three, this is where people have tried to get cute in the past, and they shouldn't, or h four. Right?

You don't need these unless you need to break up that subcontent into additional subcontent. Right? So, like, let's say you had a con like, a page about Nanaimo. Great.

That's your h one, and you have subtopics like real estate, statistics, whatever. In real estate, if you wanted to break that down further, your h two of real estate into luxury, into, you know, affordability, whatever, then that's where you use your your h threes.

But that's really as far as you go. A lot of people will use an h three for design because they like the size of it. Right? As soon as you do that, you're violating the proper principles of content.

And the reality is is that you should be getting your web designer to give you spans and classes and styles and CSS. You shouldn't be using h tags to style your content. If you want your content to look a certain way, you want it to be a certain size, a certain font, a certain color, you're supposed to use CSS for that. Don't use heading tags for that because heading tags tell search engines what the organizational hierarchy of the content is.

Right? So that's important.

And, yeah, that's that's all still just fundamentals. And you'll see that this article is actually written using those fundamentals. And so I've actually used an h three on purpose here because you'll see this h two structure, this is talking about headings. And then I wanted to break it down further within that content to, like, examples of subheadings and what not to do with subheadings. So those are h threes because they belong inside the bucket of headings. Does that make sense to everyone?

Great.

 

Core Web Vitals

Core web vitals. Anyone wanna volunteer their website? Pop it in the chat. We'll go run a core web vitals test, and we'll talk about core web vitals.

Let's see who's brave. Me, Miguel. Pop your URL in the chat, please. Okay.

So this is Miguel's, Renaissance website. And the way we test Core Web Vitals is you could do it two ways. Right? You can use the Google PageSpeed Insights.

That's a public tool that's published by Google, or you can also use, Search Console. So if you validated your website using Search Console, then you can always check your Core Web Vitals in Search Console. So what we do is we go and we put our URL in Google PageSpeed. The nice thing about this is that we can't ******** ourselves because it's third party validation.

It's a it's a tool we don't own. We don't control. There's no caching. There's no cookies.

There's no anything.

And so while this is loading, the fundamental thing I wanna talk about with Core Web Vitals is that perfection is a trap. Okay? Perfection is something that we do to show off at Real Estate Webmasters. Getting a hundred out of a hundred is not required, and it's very difficult.

It's also very difficult to maintain because the reality is is that the framework can be perfect, but your content isn't always going to be perfect. Sometimes you'll use an image, and you'll forget to resize it, or you'll wanna embed a video. And that video will slow down your page, but the trade off is worth it. And so when you run PageSpeed Insights, you wanna make sure that you have fixed everything that is reasonable to fix, but you need to understand that your objective is to be better than everybody else.

That's how you win Core Web Vitals. Right? Most people are forty or fifty or fifty five. You need to be better than everybody else, and you should have nothing broken on your site that you could easily fix.

But if your performance is being slowed down because you decided that you wanted to have a really high impact video, you can give away five points. If you're ninety and it takes you to eighty five, then it's not all or nothing. It's not binary. If you're eighty five and you've got this killer video and it's the only thing that's slowing down your page, you're still better than everybody else, then go ahead and make that choice.

Right? Don't hunt perfection because the last five percent, the last five points are so hard to get, and they're even harder to maintain. Okay? So for Miguel, we have a seventy five on mobile.

That's decent. Right? That's a really good starting point. Not surprised. He's a real estate webmasters customer.

He doesn't use our professional services, though, to do web performance optimization.

And so the things that are gonna impact his site, the main thing from his perspective, his large contents will paint. So that's how long did it take for the first major element of the page to load from Google's perspective.

You just gotta resize your images, dude, before you upload them. Simple fix. So this one, you don't have to give up what you want on your site. You want this image on your site. It can still look great.

Right? But it's too big. You could resize it. And if you resized it and reuploaded it, you probably will not lose any image quality, any perceived image quality, and yet you would improve your score. So that one is the kind of one where you would fix it.

Not sure what's going on with the dependency tree here.

I don't even know what those are. These things, you're not even gonna be able to fix these if you wanted to.

Google Maps API credentials.

If you're using a Google Map on the page, this one's gonna mess you up a lot. If you use any third parties, like, if you're Follow-up Boss, for instance, and, like, even if you have a REW website, but you use Follow-up Boss, they give you a pixel for tracking. Right? That's JavaScript. That slows down your page. It does.

But most people who love and use Follow-up Boss as an example would go ahead and trade five points in order to be able to use Follow-up Boss.

Okay. So we were talking about skills, and then we'll get back to the article.

 

AI Skills Continued

So the difference, guys, between skills and prompts is prompts is like one instruction. It can have details, but it's one instruction versus a skill.

A skill is way more robust. It might require multiple steps. It might require multiple files. It might be something that would have taken you a couple of hours to do if you were to do it manually.

As I'll give you an example skill here, which is one I've created. It says, I'm an expert SEO auditor for Real Estate Webmasters, and, the user will give you a URL and a target keyword. Your first action is to go fetch the page containing the URL using the fetch API endpoint. And I literally have to I had to code the fetch API endpoint into my application first. Right? So that's step one.

Then it's supposed to take the JSON from that, bring it back, use it on the page content. Once you have the page content, audit it against all eight categories below, and then I provide all the SEO categories. I have to make sure I tell it don't proceed with the audit unless the page was successfully received, so there's, like, sanity checks and stuff.

Then proceed with the audit. Critical rules, I have to feed it a bunch of critical rules. You know, never violate these terms. Never invent, fabricate, or assume any facts.

These are the things, guys, that we are here to learn. Right? Because AI is dangerous in the wrong hands, and the wrong hands are inexperienced hands. The wrong hands are are uneducated hands.

This tool could very easily just lie to me and tell me whatever I wanna hear because that's what AI is really good at. So it's important to understand how to properly communicate and prompt in AI in order to put safe guardrails. Because if you use AI to do your SEO and you don't do this, you actually do the opposite.

You don't build credibility. You lose credibility. Right? AI knows when what you're feeding it is ******** that was already created by AI. They don't want that. They want authenticity.

Now I just wrote this application the other day.

I'm gonna try to use it.

Cesar, what's your non REW website URL?

Boca Raton Real Estate dot com. Okay. So I built this SEO skill from all of the things we're learning today. Okay?

 

Leveraging AI for SEO Audits

And so I want to audit Caesar's website site. So I've already told the application, go use this skill. K? He's gonna ask me a couple of questions.

Not that, Caesar. So book a rattan real estate dot com. It's gonna ask me what's the most important keyword for your home page?

Boca Raton real estate? Probably. Yeah. Okay. Great.

This is where we start unlocking the power of AI, building our own applications, taking many prompts, building them all into a single skill, working with the AI and leveraging our knowledge base and our expertise, etcetera, to build applications that will truly bring value to our world. Right? I showed this to the tool to the sales team the other day.

And for Shannon from the sales team said, wait. Don't we charge customers for SEO audits? And the answer is yes. We used to. But as soon as I validate this tool, guess what I get to do?

I get to lose all of that revenue. And I say get to for a reason. Because if a customer was more than willing to pay us for two or three hours to do this audit manually before, where we used to have to do all this stuff.

And I've built all my expertise into this application now, and it does it in seconds like it just did.

I'm now more valuable to that customer. I'm saving you that six hundred bucks or that four hundred bucks or whatever. You should have paid for the expertise before because it was necessary. We literally had to go do all the things that this tool just did. Now I can do do it for you for free.

And then the value becomes, okay. If we're truly experts, we're not losing an SEO project.

We're actually getting this started in a better place where the audits have already been done.

And so I can go through here, and I can see, great. Category one, you got a seven out of ten. But you have meta keyword tags present, which are deprecated. Right?

So you're gonna remove that. Just clean it up. Get rid of the old ****. But that's actually pretty good.

Right? You can see that you're passing a lot of the best practices for that. Right? Category two, your heading structure.

You have exactly one h one tag. That's great. It contains your primary keyword, all the things we were just talking about. Right?

You're an old school SEO guy, so I'm not surprised by this at all.

It's positioned logically.

But what needs work is you're unable to verify any complete heading hierarchy.

No visible h twos and h threes. Heading structure can't be fully validated in the content provided. By the way, this isn't always because it's not there. One of the things you gotta watch out for in tools like this or AI or anything else is if you're lazy loading content, which is a technique we often use for page speed, you load stuff that's further down the page afterwards.

Oftentimes, when you fetch a URL, you won't actually be able to do that. That's where expertise comes in. It may be that you don't have the right h two or h threes, or it may be that they're lazy loaded. And so the wrong person with no education and no expertise wouldn't know the difference, and they would go try to fix something that wasn't broken.

So now here's some new stuff. Right? I just introduced this concept. This is cutting edge SEO work where we talked about the the answer block.

You didn't have this knowledge before today, and so it's telling you that you have no direct forty to sixty word answer block visible in your first hundred. It's now something you can go fix.

All of this stuff I built for this class, all of this content that I wrote to help teach you guys why these things are important, I built it into a skill. I basically built it into an expert version of me that's available twenty four seven that can do three hours of my work in thirty seconds. It does take time. It takes it took time for me to build this and validate it, etcetera.

And there's still some things I gotta work out. Right? But that is the power of AI, guys. It's not wrong.

All of these things. If you go fix this, you have no key takeaway section or bullet point facts on your home page. Right?

You know? What else matters? You've got some I've I even built in the Google page speed stuff. You have LCP issues.

Can't tell if you're using WebP format. Like, it's all here, and you could take this. You could literally go make your website better even if it's a Sierra website. Okay. I'm gonna end with these two, and then I'm gonna hopefully have time for one or two more questions.

 

The Importance of FAQs

FAQs. Anyone not know what an FAQ is?

Don't think so. Use them. AI loves them. But, also, remember, there's an extra step in FAQs, and that is you have to go create JSON data with your FAQs. So if it's on your page, you need to also have that in your schema markup. Okay?

And so FAQs, once you've done them for your site, take that, use any AI you want, generate the JSON for the FAQs, and then post it in your head file as well. Does that make sense to everybody?

 

Utilizing Tabular Data for SEO

And the last one, this one I struggle with a little bit. All of the research suggests that AI loves tabular data. Right? Data in columns, comparisons, things of that nature. Right? It seems to really like this stuff.

I need to get my designers to help me make my tables look better because I don't have a predesigned table, and this just looks ugly, and it looks even worse on the phone. So here we have, like, you know, the elements we're we're reporting on, and you've got old search engine optimization versus new search everywhere optimization. AI seems to really love this comparison type data. Right? Because it's educational. It answers questions. It gives you context.

And so that's the article. That's a sneak peek of what I'm building at Rupert. And, hopefully, you guys are as excited as we are about innovation and the future of just real estate technology. And there is so much we can do, and we're here to we're here to help you guys do it. So thanks again. Appreciate you very much.