SEO = Search Everywhere Optimization
Morgan Carey, founder of Carey Real Estate Group and Real Estate Webmasters talks SEO (Search Everywhere Optimization) as well as shares how one REW user landed $12 million dollars in just two sales from ChatGPT via search everywhere optimization.
Hey everyone, Morgan Kerry here from the Kerry Real Estate Group. I am here with some of the monsters. We are testing out this new Osmo DJI 3 thingy. If I press the stick three times, boom, boom, boom.
12 seconds
Turns around. And I should theoretically be able to hold this and show you some monsters. So, there's Mr. Winston. It's19 seconds
Mr. Milo. And Mr. Milo, of course, has a cat hiding behind him, which is pretty26 seconds
funny. And then we've got Captain Grassy Pants. Oh, came back over to me. That's funny. Captain Grassy Pants over here.35 seconds
Anyways, um we're here on the Carry Farm. I'm on Carly's trail and uh I just43 seconds
want to talk a little bit more about SEO, how that's changing. So, obviously,47 seconds
search engine optimization has a big has been a big part of the real estate web masters community for a long time, and that is changing. It's changing rapidly.56 seconds
And Google is not as center stage as it once was, but still important. But now the new SEO is search everywhere optimization. It's something that we1 minute, 5 seconds
covered in my class or my coaching session on Wednesday. And a lot of really great reception for that. A lot of follow-up questions. Um, you know,1 minute, 14 seconds
people are realizing that customers are starting to search everywhere, including Chad GBT, um, Gemini, Perplexity,1 minute, 23 seconds
Enthropic, Cloud, all the things. Wow.1 minute, 27 seconds
Hi guys. A very loud truck. He must be very proud. Anyways, um, so, uh, it's1 minute, 34 seconds
just crazy, guys. The the search landscape is changing and we need to change with it. We're building a lot of tools, including Nor, which is uh the1 minute, 43 seconds
new video tool. And that's why we have this this new piece of equipment to be able to take videos to talk about things that are going on in marketing. And then1 minute, 52 seconds
we take this content, we produce a transcript, we put it on YouTube, take that transcript, put it into the Nor tool, have it translated into search1 minute, 59 seconds
engine friendly content pages, blog posts, LinkedIn posts, Facebook posts,2 minutes, 4 seconds
etc. Because the new SEO guys is search everywhere optimization. And so we need to make sure we're showing up2 minutes, 11 seconds
everywhere. We need to make sure we are uh having citation everywhere. We need to have multiple formats, blogging, CMS2 minutes, 20 seconds
pages, videos, photos, tables, all the things. And um I mean it's just crazy2 minutes, 27 seconds
what's going on. Like Kim Blandon, who's one of our longtime real estate web masters customers,2 minutes, 33 seconds
she mentioned she got two deals from Chat DPT. One of those deals was 10.5 million and one of those deals was 1.5 million. So $12 million in transactions2 minutes, 41 seconds
from Chat GBT and they never searched her anywhere else. They didn't go look at her reviews. They didn't go look at2 minutes, 48 seconds
other realtor. They just believe Chat GBT because that's now who they trust.2 minutes, 54 seconds
And they trust Chat GBT to have done all that work for them to have checked the reviews, to check the social sites, to check everywhere, to check the citation.3 minutes, 1 second
And it is absolutely crazy how fast uh people are transitioning away from Google and you know even if they are3 minutes, 9 seconds
still using Google they don't trust Google right so they go to Google they find someone then they have to do all the other things right they have to um3 minutes, 18 seconds
have to go check the reviews they're checking Reddit they're checking Zillow they're checking realtor.com they're checking realtor.ca CA if you're3 minutes, 25 seconds
Canadian and um honestly the reason they love AI so much is because AI they3 minutes, 33 seconds
believe that AI will do all of those things for them and AI will probably do a better job than they're doing for themselves. And so people will just go3 minutes, 42 seconds
to Gemini, they'll go to Claude, they'll go to Chat GBT, you know, depending on uh what their favorite flavor is.3 minutes, 50 seconds
Although Chad GBT is starting to get a little old hat now, which is crazy because I feel like it just came out.3 minutes, 56 seconds
But anyways, guys, if we're caring about SEO for 2026,4 minutes
we need to know a few things from my talk, right? Number one, our platform has to be ready for AI. If we are on an4 minutes, 8 seconds
old platform, we will not be able to use any of the new tools, and that will just mean we're being left behind. If you are4 minutes, 16 seconds
not using AI in 2026, including the tools that you leverage to do your marketing, you will not win. You will4 minutes, 22 seconds
just 100,000 gazillion% lose. So, make sure your platforms are up to date. Make sure they're mobile responsive. You4 minutes, 30 seconds
know, obviously be on like a Renaissance or something like that. Um, you just have to be tech enabled. You have to be4 minutes, 38 seconds
AI ready. Number two, your content needs to be everywhere. So, you need to have a strategy. You need to have tools like Nor tools. You could build them4 minutes, 46 seconds
yourselves, by the way. You could use Claude code. You could, you know, go get yourself an anthropic API key. Go get4 minutes, 54 seconds
yourself a an open AI key. Whatever your favorite flavor is. You could literally go do that. Connect your APIs, connect your Facebook, connect your follow-up5 minutes, 2 seconds
boss, connect your website, connect your REW, CRM, it doesn't matter. And um but we're making it easy. We're really5 minutes, 10 seconds
investing a lot in AI and in search everywhere optimization and so I wanted to make this little video cuz well I'm5 minutes, 18 seconds
on the carry farm and I have to get my steps in of course and uh it is a beautiful night and um I just want to5 minutes, 26 seconds
say like I'm excited again about search engine marketing or really just internet marketing in general. I love being a5 minutes, 34 seconds
team leader. I love being in real estate. I love helping people and I love teaching and um I really think that 20265 minutes, 42 seconds
is going to be when new visionaries appear when new people take over the internet marketing game and I think it's wide open and I think that artificial5 minutes, 51 seconds
intelligence/ AI whether it's SEO GEO you know AEO whatever you want to call5 minutes, 57 seconds
it um you know it could be catio who cares right yes I know that was a6 minutes, 4 seconds
terrible joke Um, man, I'm running out of breath and so I'm running out of jokes. Um, it's the way of the future6 minutes, 12 seconds
and the landscape is clear. We have a great opportunity to be able to take advantage of this. The kind of opportunity that I think hasn't come6 minutes, 21 seconds
along since, say, 2005 when Zillow made their first moves and it managed to become a billion dollar company. And so6 minutes, 29 seconds
if you're in real estate, if you're a real estate brokerage, team leader, uh,6 minutes, 33 seconds
make sure you stop by the Real Estate Web Masters community. We teach for free. Um, we love this stuff. We're building with AI every single day. That6 minutes, 42 seconds
is a commitment at Real Estate Web Masters. 100% of our staff uses AI every single day and you should, too. And if6 minutes, 49 seconds
you'd like to learn more, you want to learn more about Nor, you just want to have us do this for you, we're actually starting an agency specifically for AI6 minutes, 57 seconds
and AI services. Um, or you just want to geek out. Let's grab base 44 and let's build something. I built a a chatbot7 minutes, 5 seconds
yesterday in 2 hours and it was super fun and um not that difficult. Although the last mile is kind of tough. Still7 minutes, 13 seconds
got to figure out the mobile responsive part, but I think we'll get there.7 minutes, 16 seconds
Anyways, SEO, GEO, AEO, whatever EEO, we need to make sure we are everywhere. We need to make sure we are showing up7 minutes, 24 seconds
where consumers want to find out about us, need to learn about us, and learn to trust us. And um7 minutes, 31 seconds
I think we're I think we're on to something. So, I hope to see you out there.