Hey everyone!
We recently introduced Conversation Metrics to REW CRM, and while it’s still pretty new, we’re already seeing the impact it has on agent performance. While most teams are used to tracking calls, tracking actual conversations (meaningful interactions that lasted more than 2 minutes) hasn’t been the norm, and that’s something we’re hoping to change. By highlighting the value of tracking conversations, we want to help agents stay more accountable and focused on their goals.
Here’s what our team is thinking: as more agents start using this feature, we want to dig into the data and answer a question we’ve all probably wondered about at some point: How many conversations does it actually take to book an appointment? And how many to close a deal?
We know there’s a positive relationship here, more meaningful conversations usually lead to more business. But now, we want to put real numbers behind it, based on real usage, to help everyone get a better understanding on what it takes to convert leads.
If you’re already tracking conversations and logging deals on REW CRM, we’d love to hear what you’re noticing. Have you seen any patterns? If you haven’t explored this feature yet, I encourage you to read about it in our Conversations Metrics and REW Dialer Update blog posts. I don’t want you to miss out on how this feature is totally going to change your game plan!
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Hi everyone!
We’re still working on answering that big question: how many conversations does it actually take to close a deal? While we’re gathering more data, we just published a blog post that dives into how conversations impact conversion rates. We’re still crunching the numbers, so if you’ve got any insights to share, feel free to chime in! And if you’re not tracking conversations in REW CRM yet, this is your sign to start.
In the blog, we also touched on a recent product update where we added Conversations metrics to Agent Goals and the Report Scorecard. Now agents have clear, visible targets to track their conversations (and we all know how important it is to monitor them). Agent Goals is one of the most impactful features of REW CRM. It makes it easier for agents to stay accountable, on track of their goals, and for leaders to provide effective training and support to their team.
If you have your own thoughts on conversations vs. conversions, please share them in this thread!
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I’ve just started paying more attention to conversations in our workflow, and while we don’t have enough data yet for patterns, I can see how tracking meaningful interactions (not just call volume) makes a difference in how we prioritize follow-ups. Looking forward to seeing more concrete stats around conversations vs. conversions as you gather more data. I’ll keep an eye on the blog too.
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Thanks for jumping in @laureal! Once you have more data to share, definitely don’t hesitate to connect with your Account Manager. We’re eager to hear your insights and how all this data comes together!
