Coming this Winter to REW CRM: Email Metrics and Campaigns Redesign

Hi everyone,

The Campaigns feature in REW CRM is getting an update! We’re adding email metrics so you can track how your emails perform and get insights on how to better connect with your leads. You’ll be able to track metrics for individual emails as well as campaigns as a whole. On the Campaigns dashboard, the metrics are displayed in different ways: tables, graphs, and card totals. You can easily check opens, unsubscribes, bounces, clicks, and other key stat (total and percentage).

The campaigns and metrics are fully integrated and easy to see, making it convenient to use. This is just the first phase of the update, launching this winter, with more enhancements coming in the months after. Even in this phase, the redesigned Campaigns and Email Metrics can already help improve your outreach.

You can see what’s working, spot what’s not, and avoid the “did they even get this?” moments. By regularly analyzing your email performance, you can figure out what content your leads respond to and adjust your strategy before small issues turn into bigger problems. It also helps you focus on the leads that need attention most.

If you’re interested in exploring this upcoming update, I encourage you to check out our Email Metrics and Campaigns Redesign preview blog.

I’m also curious, which email metrics are you most interested in tracking? Let me know below!

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Will this work when using Mandrill for email delivery?

Hey @Bofficer - yes it will! The CRM will be able to track metrics even if you’ve integrated your own SendGrid or Mandrill service on the Mail Provider Settings.

Hi everyone!

I just wanted to give you an update. The Email Metrics and Campaigns Redesign feature is set to launch in two weeks, mid-December. Thanks to one of our product advisors, @JustinHavre, for inspiring this feature. He really believes in tracking and measuring email performance, and this update makes it easier to do that. As we often say at Real Estate Webmasters, if you can’t measure it, you can’t improve it. You can check out our product advisor blog post to see how Justin’s ideas are helping shape new features.

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Our Christmas promo also includes deals on SEO, PPC, custom work, and more. Plus, you have a chance to win an iPhone 17 Pro and prizes worth up to $100,000 when you sign up and book a demo.

This is one of the biggest promotions we have ever run, so I encourage you to check it out!

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