Hey everyone,
We just published a new blog post about real estate PPC reports. If you’re running ads, it’s definitely worth a read. It covers how to leverage these reports, what key metrics to track (such as cost per lead, click-through rate, ad position, and quality score), and how they impact your campaign. We also talked about defining what a “conversion” means for your PPC campaign and how it’s connected with your target audience’s customer journey.
If you’re a REW CRM user, there’s one thing I highly (highly!) recommend: logging your marketing sources and deals consistently in REW CRM. When you set up and use REW CRM’s Source Management, you can tag leads based on where they came from, whether that’s a Google PPC ad, social media, or another referral source. This helps you get a clear picture of which marketing channels are actually delivering, or if your PPC campaigns are yielding results. You can also utilize the CRM’s Source View feature to instantly track each source’s deal volume, commissions, ROI, and more, which helps you make better decisions about where to put your marketing budget. But it only works if the data’s in there, so logging sources like your PPC ads and your deals properly is key to seeing the full impact of your marketing.
Read our Real Estate PPC Report blog post for more in depth information.
If you’re using PPC ads, how do you measure your campaign performance? I’d love to hear about it!