You’ve read all about the benefits of blogging: keeping your website up-to-date with relevant and timely content, capturing long-tail keyword traffic and building a following. But where should you start?
Making the decision to start a blog is one thing, but maintaining a consistent and a steady stream of top-notch content is another animal altogether. Luckily for you, the real estate industry can be complex, so there is a wealth of material for your real estate blog to cover—you just have to know where to look.
With that in mind, here are 7 blog topic ideas to help get the creative juices flowing on your real estate blog.
Highlight Some Great Local Events
When it comes to engaging your local community, helping to promote local events can be a great way to increase your visibility in the larger community, and also be seen as a contributing member. It has the added benefit of targeting super-relevant, local search traffic related to that local event as well.
If sharing your blog content on social media is part of your online marketing strategy (which it should be), then tagging those local organizations in your social shares can be a great way to extend your reach and encourage shares.
Promote Your Own Listings
The blog is a highly versatile tool that is especially useful for its share-ability. Got a great new listing that’s about to hit the market? Why not create some advanced buzz for yourself and the listing by blogging about it before it goes out to the MLS® at large. In the blog, you are free to feature video, photos and extended listing information.
Then once the listing hits the MLS®, you can go back and create a link to the listing itself, or insert an IDX snippet. You aren’t limited to just new listings either, the blog is great for creating renewed interest for older listings as well.
Answer Your Client's Questions
An FAQ or frequently asked questions-style post is a great way to introduce some really useful information to your blog. Chances are, if your clients are asking these questions, then there will be many more inquisitive minds out there in the online community as well. It’s also a great way to build your reputation as an authority in your industry.
FAQs can capture search traffic for question-based queries. This refers to searches in Google or other search engines entered in the form of a question: What is a foreclosure? How long is the typical escrow process in the area? There is also the potential added benefit of having your answer displayed directly in search results as part of Google’s knowledge graph.
Real Estate Market Updates
Local market information is a major reason home buyers navigate to real estate websites. The blog is a great avenue to provide super relevant and up-to-the-minute real estate information to your users. It’s also a great opportunity to show off your expertise and the kind of insider knowledge you can provide when clients hire you to represent them.
One of the challenges of maintaining a blog from week to week is coming up with something to write about. Recurring features such as monthly market updates take some of the pressure off coming up with new content ideas.
Local Community Profiles
Another great way to highlight and engage the local community is by creating a community profile series. Instead of being strictly related to real estate, this style of blog post is all about promoting your market as a great place to live.
This can come in the form of sharing your favorite local hot spots or writing about new restaurants, bars or other establishments that have recently opened up. It’s a great way to demonstrate that you are not only an authority on the local real estate market, but you are also a member of the community with a finger on the pulse of what’s going on. Again, make sure to tag any businesses you mention when sharing through social media!
Company News & Milestones
Part of creating a great online profile for your company is setting yourself apart from the competition, by showing off your personality and the personalities behind the website. This is what your website’s users, and subsequent clients, will really connect with.
Are you taking part in a fun community event or charity this weekend? Blog about it. Did you make a huge sale? Don’t keep it to yourself. Including regular posts about how your company is doing, and sharing exciting milestones is a great way to set yourself up as a living, breathing entity.
Helpful How-to Guides
How-to guides are fantastic for appealing to the interests of your target market: home owners and aspiring home owners. This category of blog topic can represent a number of different things and can target buyers and sellers at different stages of the process.
Home-staging tips or renovation recommendations are great for sellers looking to get their homes in tip-top to shape. On the other side of the spectrum, how-to guides related to getting a mortgage, or how to save to buy a house are perfect for brand-new buyer, looking to get into the market for the first time.
Aside from consistency, the key to keeping your blog fresh and relevant is variety. If you were forced to read the same thing day in and day out, you would get pretty bored too. The same goes for your blog; keep things fresh by rotating through these and other blog post styles to keep your readers engaged and interested.