REW Marketing
Posted by REW Marketing
Updated on
Published in Products

The VR experience on Vision is going to the next level in the latest REW CRM release.

Enhanced listings can now feature fully stereoscopic images and videos—taking your site visitors deeper into the places and properties they love.

Virtual reality is an emerging technology that is rapidly becoming more accessible and expected in the real estate industry. Property seekers today have increasing time and affordability constraints that make property purchases a high stakes game.

By employing VR, agents can help buyers choose which properties to view in person or make better decisions from afar without an in-person inspection. For sellers, VR offers another opportunity to create an emotional attachment between potential buyers and their property, increasing the chances of multiple offers.

Real Estate Webmasters is the first company to offer Virtual Reality capability out-of-the-box on our Vision website. We have made it easy to do by employing 360 photography and Google’s VR platform.

It really couldn’t be easier. All it takes to capture these wonderfully immersive images is your smartphone and a free iOS or Android app. For a higher resolution experience, a relatively inexpensive 360-degree camera such as the Ricoh Theta can be used to capture fully VR photos.

Once uploaded to your site, these 360 VR images can be viewed from most virtual reality device, including Google cardboard or any VR headset.

How Does It Work?

Uploading this next-level content to your website is virtually as easy as 1, 2, 3.

The best part of Vision’s new VR experience is it won’t require you to purchase any special equipment whatsoever. Although you can use a 360-degree camera like the Ricoh Theta to capture higher resolution photos and videos, you can capture VR photos simply and easily using your smartphone.

All you’ll need is your phone’s camera and free app called Cardboard Camera, available for free from either the iOS app store or Google Play Store. You can even convert existing 360-degree photos into an immersive and stereoscopic virtual experience.

Here's how:

  1. Create the Image
    Download the free Cardboard Camera app, available for both IOS & Android devices and take a 360 photo using the app
  2. Convert the Image
    Use Google’s conversion tool to create a stereo 360 image
  3. Upload the Photo to Your Enhanced Listings In the REW CRM
    Enable 360 Image under the Google Card VR Setting section of an enhanced listing and upload the image you created using Google Cardboard camera.

That enhanced listing will now display a VR goggle icon right next to the “View Gallery” link near the top of your enhanced listing. Upon clicking that link, your leads will be transported to an interactive, virtual representation of your listing.

It’s that easy!

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