by Morgan Carey
on Saturday, March 13th, 2021 at 11:01pm.
It' not very often you get a chance to work with a legendary company like RISMedia.
This past year we have had the great fortune of working with John Featherston and his whole team at RISMedia on their rebrand and website redesign and it has truly been a career-defining project.
John and the team were kind enough to share these words.
Here is the full press release:
Vancouver, Canada. March 1, 2021 -- RISMedia the leading information and news provider to the residential real estate industry, today unveiled their new, modern brand and tagline “Integrity In Real Estate” as well as a comprehensive overhaul of their entire website and technology platform.
The Rebrand which is showcased at the website RISRedux.com is part of a larger initiative to completely modernize and improve all of RISMedia’s offerings. RISMedia will be launching a brand new SEO-friendly website and new email platform to improve the deliverability of their high-quality content to over 350,000 subscribers. The highly regarded Real Estate Magazine will also showcase the new brand and additional features and enhancements.
“RISMedia decided to rebrand because we’ve had a long and storied history over the past 40 years. We’re becoming a very different organization. The products and services that we now provide to the industry have changed, and with that, we wanted to demonstrate the vitality of our organization and the value we provide going forward.” John Featherston, CEO RISMedia
RISMedia selected design and engineering powerhouse Real Estate Webmasters Inc (REW) to achieve this transformational change to their business and brand. Real Estate Webmasters is known in the real estate industry for providing many of the top teams and brokerages with website platforms lead generation and SEO.
“When working with a 40-year-old brand that is as highly respected and well known as RISMedia it is so important to honor the legacy of the brand and identify what makes it special. The challenge was to transform the brand into a far more modern and versatile version of itself without losing the integrity that it represents or the recognition it has earned through years of providing high-quality content.” Morgan Carey, CEO Real Estate Webmasters
An important aspect of this project was to improve performance and increase value for RISMedia advertisers. For their website, a complete rebuild was done and RIS had REW implement a full SEO strategy to increase organic traffic. The newsletter is getting a complete redesign as well and will be powered by new, best-of-breed email deliverability software.
“Information is a currency and RISMedia is a deliverer of that currency to our readers. We want to make a difference and help them be even more successful than they ever have been in the past. Featherston said.
The Rebrand rollout is planned for the next quarter with the new logo and tagline making its debut on the May issue of Real Estate Magazine with the website launching shortly thereafter. Plans are in the works to also have REW redesign RISMedia’s social media content delivery platform Ace to complete the transition to the new brand.
Both RISMedia and Real Estate Webmasters have stated that this project has been a great success and that it has deepened their relationship and mutual respect for each other’s firms.
“Real Estate Webmasters has been a long time supporter and advertiser of RISMedia. Their founder John Featherston has been a mentor to me and through this project we have become great friends. We are so honored to have been invited to be a part of their journey. Morgan Carey said
RISMedia was founded in 1980 by CEO and Publisher John E. Featherston, as the residential real estate industry’s definitive source for news and information for real estate’s most profitable and productive professionals–and all those looking to gain a competitive edge.
RISMedia publishes Real Estate Magazine as well as The Power Broker report (a ranking of the nation’s top real estate brokerages). Offerings also include Ace Social and customized content solutions.
About Real Estate Webmasters:
Real Estate Webmasters Inc (REW) is the world’s largest custom design & branding agency specific to real estate. Past and present clients include celebrity brokers like Fredrik Eklund (MDLNY) and Barbara Corcoran (Shark Tank) and major franchises like Re/Max Europe.
REW services support agents and brokers in over 40 countries. They are listed in the SP 200, Profit 500, and have been finalists for the coveted Ernst & Young Entrepreneur Of The Year (EOY) award a record 5 times.