Tyler Marrin Joins The 2026 Advisory Board At REW
At Real Estate Webmasters, we encourage our clients to ask questions, think big, and push the envelope of what we can do in the industry of real estate technology. That’s why we are incredibly excited to announce that Tyler Marrin, VP of Marketing at Smith & Associates, is joining the 2026 Real Estate Webmasters Product Advisory Board.
Tyler Marrin, the newest member of REW's 2026 Advisory Board
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From First Steps To Giant Leaps
Tyler Marrin leads the marketing and technology initiatives for Smith & Associates Real Estate, which has been serving the Tampa Bay luxury market for over fifty-five years. As a company, Smith & Associates focuses on providing their customers with exceptional service, all led by a highly-knowledgeable team.
Additionally, while high-end home sales are at the core of what they do, they also prioritize charity and community-building initiatives as well as proactive market innovation—which is where Real Estate Webmasters comes in.
Over the five years since Tyler Marrin and the company first became an REW client, we have been proud to stand by as Smith & Associates became the premier luxury brokerage in the Tampa Bay area.
Becoming An Optimizer
Reshaping and reimagining the market is not an easy task—but as an Optimizer, that’s exactly what Tyler Marrin does. One of REW’s ICPs, an Optimizer is someone who consistently tests the weak points in a process and focuses on improvement. Efficiency and performance are their top priorities—as are measurable results.
With Real Estate Webmasters’ software, Tyler Marrin is regularly spotting opportunities where evolution and advancement can take place. By leveraging the flexibility of the REW platform, he ensures that the agents at Smith & Associates have the tools they need to succeed, focusing on high-level consumer value and specific search scenarios that matter to their clients.
We Delivered Innovation
When Smith & Associates came to us, they required a platform that prioritized fast, reliable sites that were infinitely customizable. As an independent brokerage, being able to move quickly is critical, and REW’s platform allows Smith & Associates and Tyler Marrin to maintain that first-mover advantage.
Smith & Associates' Renaissance platform
We offer flexibility and the ability to deliver on a customer’s vision—whatever that may be. And with us, Smith & Associates was able to build and customize their site to meet their specific needs, all while maintaining their recognizable, modern branding.
Our Current Advisory Board
Comprising leaders within their respective markets and the industry in its entirety, the Real Estate Webmasters Advisory Board plays a crucial role in defining the future of the real estate industry. Tyler Marrin joins Caesar Parisi, co-founder of Champagne & Parisi at Compass, as well as the following experts:
- Gary Ashton of the Ashton Real Estate Group — #1 RE/MAX Team in the World
- Justin Havre of Justin Havre Real Estate Group — #1 eXp Realty Team in Canada
- Ken Pozek of The Pozek Group — Top Real Broker team leader and YouTuber
- Mike Perna of The Perna Team — Visionary Marketer & Elite Optimizer
Tyler Marrin & The Future At REW
"At the end of the day, it's all about providing value to prospects and to the consumers. And so we believe REW is well-poised to do that.” - Tyler Marrin
As an official advisor, Tyler is eager to tackle the rapidly changing landscape of the real estate industry online, particularly regarding the advancement of AI, which Real Estate Webmasters is heavily involved in. He will be a strong addition to our team, and his perspectives regarding leveraging new and existing tools to improve customer experience will be invaluable.
We are thrilled to have Tyler join our 2026 Product Advisory Board, and we look forward to the insights he will bring as we continue to innovate together.
Tyler Marrin, marketing lead at Smith and Associates Real Estate in Tampa Bay, discusses his role as an official advisor at Real Estate Webmasters. My name is Tyler Marrin. I lead the marketing for Smith and Associates Real Estate. We are proud to be Tampa Bay's luxury leader. It's been an independently owned company here servicing Tampa Bay for fifty five years. Proud to work with this firm and even though it's fifty five years old, it's certainly not old and the things we're doing on a technology side of things. So Tyler, tell us what are you most excited about in terms of becoming an official advisor at REW? Very grateful for the opportunity to be involved in this. I think we both know this landscape is changing really quickly with those two letters we're all sick of hearing about, but at the end of the day, it's all about providing value to the prospects and to the consumers. And so, you know, we believe REW is well poised to do that. For the next ninety days, if you could have Real Estate Webmasters focus on any feature and as an advisor, what would that feature be and why? I would say the top thing would be natural language search for the IDX. People are now being incredibly specific with their search scenarios. And so we think that would provide a better consumer experience and get people a little bit deeper on their searches and help them find the right thing and ultimately provide us more lead opportunities. Know, win win for everybody involved. For anyone who is a larger enterprise brokerage customer that wants to innovate, would you recommend Real Estate Webmasters? Absolutely. And aside from all, like, the pretty front end stuff, know, speaking to other people that that work in brokerage, it's the boring stuff on the back end that works really well. The feeds, we've had terrific SEO and the site has been performing very incredible, especially compared to where we were at before joining REW. And the great level of support. You guys have been a great team for us, great partner for us over the years, and we're three or four years in now, and all is good and we're happy. So yeah, I would absolutely recommend Real Estate Webmasters. 
Tyler Marrin Joins the REW Advisory Board
Tyler Marrin Joins The 2026 Advisory Board At REW FAQs
Who is Tyler Marrin?
Tyler Marrin is the VP of Marketing at Smith & Associates, a premier luxury brokerage serving the Tampa Bay area/
How long has Smith & Associates been working with Real Estate Webmasters?
REW and Smith & Associates have been working together for five years.
What is an Innovator?
An Innovator is one of our Ideal Customer Profiles: a client who seeks to focuses on improvement, efficiency, and performance, building on streamlining existing features.
Who are the other members of the 2026 Advisory Board?
Other members include the following: Caesar Parisi, Gary Ashton, Justin Havre, Ken Pozek, and Mike Perna.