IDX apps are a powerful tool for your business. They can help engage potential and existing clients, improve brand loyalty, and get people addicted to your services. But to get the most benefit, you need to know when to promote your app and how to use it within your existing workflow. Timing is everything.

Typical journey of buyers & sellers

First, let's talk real quick about the basic digital journey that almost every buyer and seller takes:

1. Search online

When someone decides to buy or sell a house, they tend to start in one of two places: referrals or web searches. In either scenario, the person is trying to find more information about the real estate process.

People who don't want to start with an agent will search terms like

Now that we've launched our branded REW IDX app and our clients have taken notice, we've started to receive questions about the two different versions of the app.

One of the biggest questions is whether a real estate agent needs an iOS app, an Android app, or both.

In this post, we're going break it down and answer that question.

When one app is actually two

First, let's explain why we have two separate apps.

When an app is created for both iOS and Android, the app is created twice—one for iOS devices like iPhones and iPads, and then again for Android devices like Galaxy phones and generic tablets.

That's because the iOS and Android operating systems use entirely different languages that aren't compatible with one another. Apple has

We're delighted to announce the official release of our newest product, REW Leads!

Lead management is time-consuming and tedious, draining valuable time and resources from every real estate business. We knew there had to be a more efficient way to build these client relationships, so we got to work on the REW Leads app.

REW Leads is a universal app for iPhone® and iPad®, designed to provide a powerful yet effortless lead management experience. Our goal was to make lead follow up as fast and easy as possible, without compromising control.

Instant Lead Routing & Push Notifications

REW Leads offers two phenomenal features that help achieve our "speed to lead" goal:

1. Intelligent lead routing
2. Instant push notifications

Our