IDX apps are a powerful tool for your business. They can help engage potential and existing clients, improve brand loyalty, and get people addicted to your services. But to get the most benefit, you need to know when to promote your app and how to use it within your existing workflow. Timing is everything.

Typical journey of buyers & sellers

First, let's talk real quick about the basic digital journey that almost every buyer and seller takes:

1. Search online

When someone decides to buy or sell a house, they tend to start in one of two places: referrals or web searches. In either scenario, the person is trying to find more information about the real estate process.

People who don't want to start with an agent will search terms like

We're delighted to announce the official release of our newest product, REW Leads!

Lead management is time-consuming and tedious, draining valuable time and resources from every real estate business. We knew there had to be a more efficient way to build these client relationships, so we got to work on the REW Leads app.

REW Leads is a universal app for iPhone® and iPad®, designed to provide a powerful yet effortless lead management experience. Our goal was to make lead follow up as fast and easy as possible, without compromising control.

Instant Lead Routing & Push Notifications

REW Leads offers two phenomenal features that help achieve our "speed to lead" goal:

1. Intelligent lead routing
2. Instant push notifications

Our