If you had any doubt before, it should be gone now: The Platform Wars Are Here 

Last week Gary Keller announced that KW Command was ready for prime time and that Keller Williams had a clear advantage over the competition when it came to “end-to-end” platforms provided by franchise to brokers & agents. I was given a tour of the platform and it is clearly not ready for prime time yet. I was also not a big fan of the hyperbole and the way Gary Keller oversells his platform. Granted it’s coming along, and it is better than what they have now, but it certainly isn’t the best of breed (and it’s not done).

You can read my thoughts on Gary Keller and Command here

RE/MAX has announced that they are looking to release their Booj acquired platform in Q2

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For those of you who don't know, one of REW's smaller competitors in the enterprise space, Booj, has just recently been announced as acquired by RE/MAX.   I've actually known about this deal for quite a while, but I didn't want to publish as, honestly, the founder of Booj, Ido, is someone I actually think is a good guy and he deserves his exit.   Now that it's out there though, I think it's time to talk about it.   I mean, it's an obvious win for Real Estate Webmasters as we are their much larger competitor, and they have literally just sold a platform that was promised to be 100% market exclusive to independent brokerages (one per area) to the largest, most capable competitor they have.   It was their…