NEWS RELEASE

Canadian Tech Company Invests over $5M to Bring Modern MLS Technology to Europe After Landing Major Partners Real Estate Webmasters building a Pan-European MLS system with partner support from Google and the Government of Canada.

NANAIMO, BC (August 19, 2019) — The support of the Canadian government's elite Business Scale-Up & Productivity (BSP) program has brought Real Estate Webmasters one step closer to revolutionizing the European real estate industry.

In the Honorable Minister Navdeep Bains' announcement this month, Real Estate Webmasters (REW) has received a huge show of confidence from the Canadian Government towards the launch of an international, multilingual multiple listing service.

The government's Western Economic

What are sitelinks?

Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in.

What is the benefit of sitelinks?

The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP). We've seen anywhere from 4 to 10 sitelinks, which represents a large portion of the overall results page. Studies have shown that when a user is presented with sitelinks, their odds of clicking through to the site increase.

How do I get sitelinks?

Sitelinks

Google told the world that it was going to transition to a mobile-first index in the coming quarters, and it looks like that time has come. Last week, Google announced that they have started to transition websites onto the new mobile-first index. Let's talk about what that means for you.

What is the mobile-first index?

Google has only ever had one version of its index, which is the database you're browsing every time you do a search on Google.com. This index is a super-directory of every website out there and Google maintains it using bots that crawl all the sites on a fairly regular basis.

Historically, Google has crawled and indexed websites based on the desktop version of a site, browsing websites as if they were a person sitting on their

Your Google Adwords quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign.

Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores:

What is Quality Score?

Every ad in Google Adwords is given a quality score, and this quality score directly reflects how good Google thinks your ads are. Google created quality score to help improve the user experience, by ensuring that advertisers created ads that are likely to be of interest to the

It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month.

Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post:

"In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode."

What Does This Mean For REW

Click here to view the PDF version of this case study.

The Challenge

Gary Zimmel first came to Real Estate Webmasters because he wanted a new website for his brokerage, Challenge Realty, in Edmonton, AB. That website, MyEdmontonHomeFinder.com, went live on January 6, 2015, and a PPC campaign for the site was launched January 16, 2015.

Gary started a PPC campaign because he wanted a website that would pay for itself, while also helping his real estate team of close to 100 agents secure more clients. New agents would be able to get a foot in the door, while experienced agents would have a steady stream of client traffic.

"The reason why we started Pay Per Click was to not only help our new people out, but to help established realtors, if they