Booj Acquired by RE/MAX | Some Initial Thoughts
For those of you who don't know, one of REW's smaller competitors in the enterprise space, Booj, has just recently been announced as acquired by RE/MAX.
I've actually known about this deal for quite a while, but I didn't want to publish as, honestly, the founder of Booj, Ido, is someone I actually think is a good guy and he deserves his exit.
Now that it's out there though, I think it's time to talk about it.
I mean, it's an obvious win for Real Estate Webmasters as we are their much larger competitor, and they have literally just sold a platform that was promised to be 100% market exclusive to independent brokerages (one per area) to the largest, most capable competitor they have.
It was their…