We've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends.

Over the past couple weeks, we ran an experiment to help determine a better content baseline for the real estate industry. We looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and recorded the amount of content on each of the top results.

This experiment gave me a better idea of what our clients' competition is doing, and helps set new content targets, based on the average number of words on top-performing pages.

The result? 1,568 words.