Beyond the Main Site: Expanding with Subdomains

Mheanne Celis
Posted by Mheanne Celis
Updated on
Published in Renaissance

In its simplest form, a subdomain is a subsection of your main domain name, providing a distinct web address capable of hosting specialized content. Essentially, it functions as a website within your primary website, offering a designated space for distinct information or services. In our Renaissance platform, a subdomain can be generated with every agent profile created, empowering agents to showcase their expertise and cater to niche markets. This blog will explore the concept of subdomains, highlighting their significance and demonstrating how they can be harnessed to enhance your online presence.

Subdomain Benefits

One of the key benefits of utilizing subdomains within the Renaissance platform is the ability for agents to establish their unique digital identities and streamline lead management processes. By leveraging subdomains, agents can mark themselves within the system, ensuring that any leads captured through activities within their designated subdomain are automatically routed directly to them. This simplifies lead tracking and assignment, making it significantly easier for agents to manage client interactions and prioritize their efforts.

Moreover, subdomains allow agents to tailor their online presence to their specific areas of expertise and target markets. For instance, agents can create specialized community pages, integrate their listings, and showcase their comprehensive bios within their subdomains. Visitors experience a curated, personalized experience that resonates with their interests and needs. This level of specialization enhances the agent's credibility and authority, ultimately leading to higher conversion rates and increased customer satisfaction.

Subdomains improve the overall user experience on the main website. By organizing content into distinct sections within separate subdomains, agents can present information in a more intuitive and structured manner, making it easier for users to navigate the site, find relevant information, and engage with the content. This organized approach can encourage repeat visits and referrals, further amplifying the primary and subdomain's online visibility and credibility.

Kristen Arseneau's subdomain on Smith & Associates' website featuring her About page and Listings.

Setting Up Process

To create a subdomain in Renaissance, start by accessing the backend of your website and navigating to the 'Company' section. Here, you'll find the option to add a new agent profile. Fill out the required fields, including the agent's name, contact details, and other important information. Once the profile information is complete, proceed to 'Agent Summary', click 'Edit Mode', and enable the agent website feature. This action authorizes the creation of the subdomain. If you're interested in add-ons or additional features you may want to include with the subdomain, feel free to reach out to your Account Managers. Once everything is configured to your satisfaction, it's time to optimize and populate your subpages with content.

Turn on 'Agent Website Enabled' and provide an agent link to create a subdomain.

Leverage Subdomains

To fully capitalize on the potential of subdomains, they have to be leveraged as extensions of the main website, providing specialized content for their audience. These agent subdomains could be dedicated spaces for agent information, listings, and community pages, each complemented by optimized images and personalized content. By structuring information this way and incorporating visually appealing imagery, each agent can cater to their target market.

Moreover, agents can enhance the functionality of their subdomains by including contact forms, allowing visitors to reach out with inquiries or requests for more information directly. By maintaining consistency across all subdomains and promptly updating them with any changes made to the main site, agents can provide a seamless and cohesive browsing experience for their audience. In doing so, they maximize the impact of their Renaissance website, establishing themselves as reliable and authoritative sources within their markets.

The Content Page showcasing the list of subdomains in your Renaissance website.

Boosting Domain Authority

Establishing a strong connection between your main site and subdomains can boost domain authority. Google considers subdomains integral parts of the overall domain, and if they are perceived as trustworthy and credible, it positively impacts the authority of the entire website. By strategically linking between your main site and subdomains, you signal to search engines the relevance and value of your content, ultimately improving your website's authority and likelihood of ranking higher. This synergy benefits your website's SEO performance and enhances user experience, leading to increased traffic and conversions.

Real Estate Webmasters SEO content pillar featuring effective internal linking.


Agent subdomains offer real estate professionals a space to cultivate their unique identities and engage with their prospects. They empower agents to enhance their personal branding within their brokerage's website and differentiate themselves effectively, ultimately driving increased visibility and success.

Agent Subdomain FAQ

What is a subdomain?

A subdomain is a subsection of the main domain, providing a distinct web address for each agent profile.

Why use subdomains in Renaissance?

With a subdomain, agents can establish unique digital identities, streamline lead management, and tailor their online presence effectively.

How do subdomains contribute to boosting domain authority?

By establishing a strong connection between the main site and subdomains, agents can signal relevance to search engines, improving SEO performance.

What benefits do subdomains offer for real estate agents?

They provide a space to cultivate unique identities, engage with prospects effectively, and drive increased visibility and success.

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