Email Campaigns Made Easy: Utilize New Key Metrics To Achieve Actionable Results
When time equals money, it’s more important than ever to be able to communicate effectively and efficiently with your potential clients. Part of that is knowing exactly who your clients are and what they want to see—which is why one of the new features that we’re rolling out with our new winter CRM update is the ability to better manage email campaigns and view essential metrics.
Email Metrics and Redesigned Campaigns Dashboard on REW CRM
With this new feature, agents are able to extract far more insights about their audience base than ever before. For email marketing, this directly translates to clicks, calls, and (most importantly) more closed deals. Let’s dive into how exactly this new stuff all works!
Table of Contents
Email Campaigns: A Brief Overview
Part of our current version of REW’s CRM is the drip-campaign feature for simple and easy email marketing solutions. You can manage and implement email marketing strategies in the same window as you view your leads, update your site, and connect with new and existing clients.
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Email metrics within an individual campaign
However, we understood that, while email campaigns are a significant component of the CRM, this aspect wasn’t developed to its full potential, and we could significantly improve the volume (and the quality!) of the data that is shown. Enter our refined Campaign section. Modern and user-friendly, this part of the CRM allows you to see—by quick and tangible numbers—what connects with your clients and what does not.
The New Campaign Interface: How It All Works
Creating and editing email campaigns is pretty straightforward and, for ease of use, the interface closely resembles existing parts of the CRM.
Opening the Campaign section in the backend of your site will show you your current email campaigns and, right above an easy-to-read graph, the following metrics:
- Sent (The number of emails you’ve sent)
- Opens (The number of emails that were opened by recipients)
- Clicks (The number of times recipients clicked a link in an email)
- Bounces (The number of emails that bounced back to you)
- Unsubscribes (The number of recipients who unsubscribed)
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A campaign's card totals and graph stats displaying total sent, opens, clicks, bounces and unsubscribes
Each campaign then delves further into these specific figures and provides you with performance metrics by way of rates and percentages. For example, a campaign will illustrate clicks as a click rate (e.g. 16%), opened emails as an opened rate, etc., all in a streamlined, color-coded interface. You can also group campaigns together for different purposes, such as listings, blog updates, etc. Check out the Understanding Email Metrics: How to Interpret Data to Boost Your Email Marketing blog post for a detailed explanation of how email rates work.
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Additional campaign metrics that can be viewed
Optimizing Your Email Campaigns Through Discernible Email Metrics
Of course, the big question is this: how can REW’s new feature be used to create better email marketing campaigns? Well, it’s pretty simple! Gathering and analyzing the available data for each campaign’s performance can be used to tailor existing campaigns, and therefore achieve greater results.
For instance, if you have set up an email campaign that has a low open rate, you can determine that your email campaign is not capturing your recipients’ interest. This could be on account of poor subject lines or, perhaps, too great of a frequency of emails that are being sent out.
Conversely, if you find that there is a higher open rate, but a low click rate, this is likely a result of the content within the email itself. There are a few possibilities for methods of improvement, such as refining the layout of the email (to better feature your links) and the content. It could be too lengthy, too complex, or irrelevant to the reader’s interests. Additionally, adding (or removing, if too many) images, placing links closer to the top of the email, or ultimately rewriting the text are strategies to see improvement in click rates.
A drip email displaying it's click rate
Campaign growth is easily visualized through the graph on the overview page, which tracks all of the email metrics in one handy place.
At Real Estate Webmasters, we continually strive to improve our existing features to enhance capability, streamline our current processes, and help you maximize output. Much like how one might track site traffic and analytics through various tools, our new email campaign metrics make it possible to monitor your performance every step of the way. Develop campaigns that are proven to work. Capture the clients you want. Grow your business exponentially.
Connect On REW Forum
Want to swap notes on what’s actually working in email marketing? REW Forum is the perfect place to dig into the new Campaigns redesign, compare email metrics, and share real-life wins (and lessons learned) with other agents. Ask questions, trade tips on improving open and click rates, and see how others are using campaign data to get better results. Jump into the conversation and learn alongside agents who are always looking to improve.
Join us on REW Forum
Campaigns FAQ
What email metrics can I track with REW’s updated Campaigns feature?
With the new Campaigns interface, you can track key performance metrics including emails sent, opens, clicks, bounces, and unsubscribes. Each campaign also displays rates and percentages, such as open rates and click rates, so you can quickly understand how your emails are performing at a glance.
How do these email metrics help improve my marketing results?
These metrics show you exactly how your audience is engaging with your emails. Low open rates can highlight issues with subject lines or email frequency, while low click rates can point to content or layout improvements. Using this data allows you to make informed adjustments that lead to more engagement, more conversations, and ultimately more closed deals.
Is the new Campaigns interface difficult to use?
Not at all. The updated Campaigns section is designed to feel familiar and intuitive, with a layout that mirrors other areas of the CRM. Metrics are displayed in a clean, colour-coded format, where you can set your metric cards and column views, making it easy to quickly identify what’s working and where there’s room for improvement. Head to REW Academy or click here to watch our full instructional video.