Upgrading to Renaissance: How a World-Class Website Boosts Your Real Estate Business

Wes Martin
Posted by Wes Martin
Updated on
Published in Real Estate Websites

Start 2024 With an Upgrade

It's officially 2024, and it's time to welcome in the New Year with a strategic leap in your real estate business by upgrading to a Renaissance website. By doing so, you're choosing growth, innovation, and enhanced performance, setting the stage for a year of prosperity and expansion.

A preview into the front end visuals, and back end performance of Renaissance.

A preview into the front end visuals, and back end performance of Renaissance.

Speed & Efficiency

Fundamentally, the speed of your website is a critical factor in attracting and retaining clients. The Renaissance upgrade makes a massive impact through unmatched loading speeds, ensuring users enjoy a seamless browsing experience. The efficiency enhances user engagement and significantly reduces bounce rates, keeping potential clients on your site longer. By upgrading to Renaissance, you're both upgrading your website and enhancing the way your clients interact with your online brand

The speed advantage Renaissance provides is also a strategic asset in your marketing toolkit. With rapid access to listings and information, your website becomes a preferred destination for clients seeking real estate services. This level of efficiency positions you as a leader in your specific real estate niche, showcasing our commitment to providing top-tier services. By embracing Renaissance, you set a new benchmark in real estate digital marketing.


  • Transform your website with lightning-fast loading speeds, ensuring a seamless browsing experience for your visitors.
  • Keep users engaged with efficient access to listings and information, reducing the likelihood of them leaving your site prematurely.
  • Leverage the speed advantage to outperform competitors and attract more clients.

Tip: Don't believe us? Check out Renaissance's PageSpeed Insights - a speed metric directly from Google.

A property listing in Nanoose Bay, BC from Carly Carey's website.

A property listing in Nanoose Bay, BC from Carly Carey's website.

Inclusive Designs

Renaissance's inclusive design philosophy ensures that your website is accessible to diverse audiences. By incorporating ADA-compliant features, the platform caters to users of all abilities, broadening your reach and impact in the market. This approach ensures user experience and strengthens your brand's reputation as a socially responsible business. Not to mention, the built-in accessibility features save you from the complexities and costs associated with custom modifications.

By ensuring that your website is easily navigable and usable by everyone, you create an environment where all clients feel valued and respected. This inclusivity can significantly enhance customer loyalty and brand perception. Regularly updating and reviewing your website's accessibility features keeps you ahead of the curve, ensuring compliance with evolving standards - in essence, these designs are a statement of your brand's commitment to serving every client.


  • Embrace a website design that is welcoming and accessible to all users, enhancing user experience and broadening your audience.
  • Save on the expenses and complexities involved in customizing for ADA compliance.
  • An accessible website reflects positively on your brand, demonstrating inclusivity and social responsibility.

Tip: Real Estate Webmasters uses WAVE Accessibility tool to determine our ADA compliance.

Renaissance's performance on the WAVE accessibility tool.

Renaissance's performance on the WAVE accessibility tool.

Uncompromised Trust

Your clients feeling safe using your website is another imperative facet of any world-class website - thankfully, Real Estate Webmasters provides a robust solution with its standard SSL certification. This feature ensures that your website offers a trustworthy platform for clients to engage with your services. Protecting client data is a massive part of building a foundation of reliability with future clients. Put another a way, a safe website reassured clients that their sensitive information is protected, enhancing your credibility.

Further, this certification not only protects client data from potential cyber threats but also boosts a website's ranking in search engines, making it more visible to potential clients. Put simply, SSL certification is imperative to modern day SEO best practices. As a provider of a world-class real estate website, our standard inclusion of SSL certification demonstrates our commitment to offering the highest level of protection and professionalism - this ensure that real estate professionals and their clients can conduct business with peace of mind.


  • With a Renaissance website, clients can feel reassured that they're working with a credible real estate website.
  • SSL certification on real estate websites enhances trust, encouraging clients to share sensitive information safely, and improve search engine rankings.
  • Our world-class real estate websites include SSL certification as standard - reflecting our commitment to top-tier professionalism in the real estate industry.

Tip: Educate your team and clients about the importance of SSL certfication, so they understand the value it adds to their online experience.

Future-Proof Platform

We've designed Renaissance to be a dynamic solution that evolves with the changing landscape of the real estate industry. Regular updates and the introduction of new features ensure that your website remains at the cutting edge of technology. This continuous innovation keeps your online presence fresh and relevant, adapting to the latest market trends and client needs. By choosing Renaissance, you're investing in a platform that grows with your business, offering new tools and capabilities as they become available.

Anticipating future trends and staying current is one of the best ways to stay ahead of your competition. Renaissance's commitment to regular updates means you're always equipped with the latest features and tools. This proactive approach to technology keeps your website one step ahead, ensuring you're always offering the best to your clients. Investing in Renaissance is also an investment in your future success in the real estate industry.


  • Benefit from regular updates and new features, keeping your website at the forefront of the real estate industry.
  • Access the latest tools and features without the burden of additional development costs.
  • Keep your platform dynamic and appealing in a rapidly evolving market.

Tip: Why worry about keeping on top of the latest trends in real estate technology? Renaissance will do that for you.

REW CRM backend with AI support from REWpert.

REW CRM backend with AI support from REWpert.


Upgrading to Renaissance is a strategic move to elevate your online presence, improve user experience, and stay competitive in the dynamic world of real estate. With its advanced features, and inclusive design, Renaissance is the upgrade that aligns with the future of real estate digital marketing.

Renaissance Upgrade FAQ

Does ADA compliance actually make a big difference?
For sure, ADA compliance is imperative for inclusivity, making your site accessible to a broader audience. Also, it reflects positively on your brand's commitment to all clients.
Do I also need to buy an SSL certificate with Renaissance?

Nope! Renaissance includes SSL certification as a standard feature - you'll receive this "right out of the box" with your new website.

How challenging is it to upgrade to Renaissance?
The transition to Renaissance is designed to be smooth and hassle-free, with support available to guide you every step of the way.
Who can I speak to about upgrading to Renaissance if I'm not 100% certain yet.
If you're not sure about upgrading just yet, feel free to contact your account manager for more information - they'll be happy to walk you through the process, and what kinds of benefits you'll receive with the upgrade.
Is a faster website that necessary?
Absolutely - website speed is a massive ranking factor for Google and other search engines, but from a practical standpoint, who likes slow websites?
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